Creativity, psychology and the history of scienc Essay

Children are the most interesting people on earth to sit and watch at play. Their minds are so open to the endless possibilities that allow them to entertain each other for hours on end. Some children play house or pretend to be a mommy with a baby doll, and others pretend to be truck drivers or mechanics. There is always the inevitable play of doctor and nurse, and it is amazing at how much their little minds absorb in just a short amount of time. Adults have sometimes closed off the creative portal in their minds in order to stay focused on more important issues like marriage, work, paying bills, and making it to the gym three times a week. These routines leave little time for play or creativity, but everyone possesses the ability to be creative. Some individuals are more gifted and comfortable with expressing their creativity in positive ways. Some levels of creativity are so amazing that they last a lifetime. In a recent television interview, a country music singer commented on a recent speech given by the President of the Untied States. He quoted the President as having stated that some people have simply made enough money. This was more than an ironic statement to make considering that the United States is in the middle of a horrible economic recession. The country music singer further added that what if some people stopped their lives when they had reached a certain financial level. It was then pointed out that the now deceased actor, Danny Thomas, had taken his money and coupled it with the creative idea to open a hospital just for children who had cancer (Potter, 2009). This ambition was to accomplish the goal of treating every child with cancer without turning anyone away. The hospital is now a well recognized name, Saint Jude’s Children’s Hospital. Creativity comes from the minds of individuals who allow themselves to think beyond the realms of the societal norm. In the above instance, Danny Thomas wanted to share and to give PSYCHOLOGY 3 back to his community. In other words, he wanted to share his wealth in a way that would benefit everyone and not just himself (Davila, Epstein, & Shelton, 2007). His level of creativity afforded him the opportunity to solve the financial and emotional burdens of many parents of children suffering from cancer. It also provided children with the hope of getting better. If more individuals allowed for their creative flow to emerge beyond their own minds, there are many problems that may find resolution. Society has become too convinced to follow the herd rather than to think for themselves (Gruber & Bodeker, 2005). New innovations in medicine, counseling, education, and everyday living could all stand to benefit from the creative idea of one person. Freud was a creative thinker despite his own public ridicule. The field of medicine has benefited from genetic testing that now allows parents to prepare for an unborn child who may be born with a chromosomal defect. Teachers have developed new ways of teaching children with learning disabilities so that they can be later mainstreamed into regular classes. Everyone was born with a mind that allows them to think freely. Creativity is just one of the benefits of being human. Instead of hiding the creativity from within, why not allow it to emerge and grow. Problems could be solved and lives could be changed. Ultimately, it is up to the individual as to how and when the creativity can awaken, but psychologically, it is a gift that should not be overlooked. References Davila, T. , Epstein, M. , & Shelton, R. (2007). The creative enterprise: culture. Westport, CT: Greenwood Publishing Group. Gruber, H. , & Bodeker, K. (2005). Creativity, psychology and the history of science. Netherlands: Springer Publishing. Potter, S. (2009). Tennessee (5th ed. ). Jackson, TN: Avalon Travel Publishing.

Management and Supply Function Essay

It should be emphasised from the outset that purchasing and supply management is executed as an integrated part of the firm’s broader management (as part of the logistics management or supply chain management approach) *Purchasing and supply PLANNING is part of the firm’s general planning, mainly because the continuous supply of raw materials components & services is of a strategic importance to the enterprise. The supply market is just as important for the firm’s survival continued profitability as the sales market is the firms own product. Firm’s general planning must be integrated. *The ORGANISATIONAL STRUCTURE of the purchasing and supply function should be aimed mainly @ linking into the firm’s overall structure in the most effective way. The purchasing and supply function primarily renders a service to the enterprise. *Purchasing and supply COORDINATION should be aimed @ harmonising and aligning the activities of the purchasing and supply function with those of the other business functions. When a firm vests the authority for the purchasing and supply function in 1 person or team. Advantages: ;gt;Standardisation of materials and products is possible because purchases are made at one point ;gt;Purchasing and supply staff are afforded the opportunity to become experts ;gt;Control over all aspects of the purchasing and supply function is improved ;gt;Administrative costs are reduced by eliminating duplication DECENTRALISED PURCHASING ; SUPPLY ORGANISATIONAL STRUCTURE Purchasing by different departments, branches or plants, while each of them enjoys an important measure of autonomy of decision making regarding the purchasing and supply function. Advantages: ;gt;Better liaision can be effected between decentralised purchasing and supply functions and the user functions of individual plants served by the purchasing and supply function ;gt;The needs users can be better satisfied because the purchasing and supply function knows them better ;gt;Different plants maintain their autonomy. Plant managers are often fully responsible  for the profitability of individual plants. According to the combined approach, common requirements of the different plants such as equipment and certain categories of raw materials, are purchased centrally head of office. The plants’ purchasing and supply functions are assisted by corporate   purchasing and supply in developing policies, procedures, and control measures, recruiting and training staff, auditing the   purchasing and supply performance of the plants. The main coordinating mechanisms of purchasing and supply management with other functions in the organisation, and with suppliers and customers, are definitely computer systems such as electronic data interchange(EDI), materials planning (MRPII) and distribution requirements planning (DRP). TWO TYPES OF COORDINATION Between purchasing and supply and other functional areas Purchasing coordination is lateral acts in an advisory/support method to the other functions in the enterprise. Between p and s and the supplier system Two dimensions to the coordination between p and s function and the supplier system. Firstly there is coordination with the whole supplier system and secondly with the individual suppliers. The flow of products and services from the supplier has to be effective, the p and s function has to ensure that coordination between them and the supplier ensures this occurs. This can be achieved by means of supplier alliances, integrated systems and inter-organisational teams. The supplier must become an extension of the buying enterprise. The chief coordinating mechanisms available to p and s management are open communication, strategic alliances, integrated systems, the conscious motivation of suppliers and standardisation of specifications, purchasing documents and purchasing procedures. CONTROL : PERFORMANCE EVALUATION OF THE PURCHASING AND SUPPLYFUNCTION Control may be defined as a systematic attempt to reach objectives or set standards that accord with the enterprise’s goal, to observe actual perform- ance and compare it with the set standards, and to take corrective steps with a view to achieving the mission and goals of the enterprise. Objectives and basic principles of performance evaluation P and activities are complex, needs to have a control system. Feedback   on actual performance(measured against quantitative norms). This ensures that the p and s strategy is implemented at the various levels in the company. With this the p and s manager can monitor and improve the functions actual performance. Control ensures that all the other functions with p and s work optimally.

Titration

Determination of the Percent Acetic Acid in Vinegar Objectives: (1) To introduce and use the concept of solution geochemistry (2) To specifically use solution geochemistry to determine the percent of acetic acid in vinegar. (3) To prepare a standard solution by the method of titration.Consider the following balanced chemical equations: IPPP + + OH (2) (4) (5) HCI + Noah HASPS + Noah CLC + – HASPS + – Niacin + HO Nassau + OHO acacia + OHO cases + OHO These reactions in water have one feature in common: a hydrogen ion from one impound reacts with a hydroxide ion from the other compound to form water. The compound furnishing the hydrogen ion is called an acid and the one furnishing the hydroxide ion is called a base. The metal ion (the action) of the base and the anion of the acid combine to form a salt. In this context, salt is essentially synonymous with ionic compound.Reactions such as these are called acid-base reactions. The concepts of solution reactions and geochemi stry in this experiment are applicable to any chemical reaction taking place in solution, not Just the acid base reactions indicated here. Geochemistry is the area of chemistry that deals with how much of one compound reacts with another. When compounds are mixed in amounts such that these amounts Just exactly react and none of any reactant is in excess (they are all the limiting reagent), this mixture is said to be a psychometric mixture or that psychometric amounts have been mixed.Observation of the above balanced equations indicates that symptomatically reaction occurs so that the total number of hydrogen ions available in the amount of acid reacting is the same as the total number of hydroxide ions available in the amount of base reacting. Thus in reaction 2) above, one mole (or one molecule) of HASPS (sulfuric acid) can furnish the same number of hydrogen as the number of hydroxides that two mole (or two molecules) of Noah can furnish.Therefore one mole of HASPS reacts with 2 m oles of Noah (or one molecule of HASPS reacts with two molecules of Noah). This type of geochemistry information is obtained from any balanced chemical equation. In a solution the militarily, M, is the number of moles of solute in a liter of solution. Thus where n is the number of moles and V the volume in liters. By equation (6), the number of moles of solute in V liters of a solution of militarily M is Suppose one takes 34. 56 ml off 0. 13 M solution of sulfuric acid (HASPS).If one has a certain volume of sulfuric acid solution, there is one volume of a given Noah solution needed such that equivalent amounts of the two reactants are mixed. Equivalent amounts are the amounts that symptomatically react (that is, none of either reactant is left over). When the amount of Noah (in solution or otherwise) needed for psychometric reaction has been added, this is called the equivalence point. In the laboratory, the determination of the volume (the amount) of Noah required to exact symptoma tically with the sulfuric acid solution is done by a procedure called titration.A burette is used to measure an accurate volume of the sulfuric acid solution into a flask. A few drops of an indicator is added and another burette is used to add the Noah solution to the sulfuric acid solution until there is a visual change in color of the solution (due to the indicator). There is a visual change in color in the solution caused by the indicator, a substance that changes color as close as possible to the point when the psychometric amount of Noah (in this case) has been added. When the solution changes color (the indicator changes color) this is called the endpoint of the titration.The solution should be colorless and change to a pink color (for the phenolphthalein indicator used here) upon the addition of one drop of Noah iterant. The indicator phenolphthalein is pink in basic solutions and colorless in acid solutions. The solution for the titration of sulfuric acid with Noah changes f rom acidic (indicator colorless) to basic (indicator pink) at the endpoint. At the endpoint the solution is slightly basic when the iterant is a base. Other indicators have a different color change but work the same in principle. The endpoint and the equivalence point should be as nearly the same as possible.In general for a sample of an acid which has z acid hydrogen titrated with Noah, the equation using normality, CEQ 38, is unchanged but CEQ 39 becomes CEQ 40 (40) % acid = (1 of For a sample of an acid with acid acid hydrogen titrated with a base with Sybase hydroxide ions, the percent of the acid in the sample is given by (41) (Sybase/acid)(Numb)(mom of Titration are usually used to determine the amount of a substance in a sample of a old or in a solution by determining the volume of iterant that is needed to react with the desired compound.In order to do this, the militarily and/or normality of the iterant solution must be accurately known and the chemical reaction between the m must be known. This concepts and calculations above are not restricted to acid/base reactions and can be used for other types of chemical reactions. The definition of gram equivalent weight may change, however, to keep the requirement that one equivalent react with one equivalent. See the appendix to Experiment 9 for more illustration of this. If one considers the operations above, it will become clear why solutions are used in the laboratory.It would be difficult without using solutions to effect the reaction of the sodium hydroxide (a solid) with the vinegar sample (a liquid) and make accurate measurements in regard to how much sodium hydroxide would be required to react with a given sample of the vinegar. Using solutions makes the process much easier and convenient and is one of the reasons chemists use solutions. It does, however, require that one learn about solution concentrations and how they can relate to reaction geochemistry.In CEQ 32, note that in reaction only one of t he four hydrogen in acetic acid reacts with the Noah to give a salt and water. Not all the hydrogen in compounds will react with the hydroxide of Noah to form water. Those that will are called acid hydrogen and the acid hydrogen are written first in the formula for a compound. Thus the formula for acetic acid is HACHURE indicating that it has one acid hydrogen. The determination of which and how many of the hydrogen are acid hydrogen in a compound must be done experimentally but once this is done, the formula is written so as to indicate this.

Student-Oriented Assignment Example | Topics and Well Written Essays - 250 words

Student-Oriented - Assignment Example This focus on the student achieving the objective through the teaching methods is also applicable to nurses in their professional practices. The patients need to become the center of focus in providing the services. Patient-oriented practices in nursing are vital in providing quality healthcare services to the patient. Having the required attitude, expertise and dedications that focus on the best outcome in nursing will ensure that the patients get quality services. Patient-oriented services ensure that the patient is safe and get quality services through providing what is best for the patient. Providing quality services may need the cooperation of other nurses that is similar to the collaboration of the student in student-centered learning. The cooperation among nurses might include the exchange of options and ideas on how best to take care of the patient. There is also need to understand the patients’ requirements in providing these quality services and making a decision on the best option to use while being friendly to patients (Small & Small, 2011). Small, D. C., & Small, R. M. (2011). Patients First! Engaging the Hearts and Minds of Nurses with a Patient-Centered Practice Model. Online Journal of Issues in Nursing, 16(2), 1.

How to use a Rubber in Mobile Phones Essay Example | Topics and Well Written Essays - 1250 words - 1

How to use a Rubber in Mobile Phones - Essay Example This paper focuses on mobile technology. Some of the factors to consider when choosing materials for developing a mobile device will include, weight, girth, flexibility of the material and its fitness for the intended purpose. The mobile device market has over the past years evolved to unimaginable extents. There has been the development of space age smartphones with unimaginable capabilities and processing speeds. There has also been vast improvement in the display of such devices in both clarity and size. Many mobile devices have been unveiled by different manufacturers such as Nokia, Samsung, HTC, Apple, Motorola and many more competing for the consumers available. One thing that has been an issue is the safety of such expensive devices when they get to fall or submerge in water. To solve this problem, we focus on Nokia’s N9 and the use of rubber by Nokia to act as a protector to this flagship device. Then Nokia n9 uses an 8 megapixel rear camera that is used for photography. The type of lenses used is Carl Zeiss by Nokia with autofocus and image stabilization property. This camera also comes with a dual led flash light to assist in photography in dark conditions. It is one of the most crucial parts of the phone. The battery in the Nokia n9 is what sustains the life in it. It a lithium ion battery that is internal to the mobile phone. It has a large capacity so that it can power up the large display and the processor together with other auxiliary components. This is the N9’s AMOLED gorilla glass curved screen that covers the whole of the N9 front face. This is a touch screen used for both input and output in this system. It not delicate as such since it is curved hence can resist a little bit of damage. The N9 case is made of polycarbonate that is well brushed. This is where all the components of the phone are housed and firmly head. It is the chassis of the whole device therefore providing the shape and character of this marvelous

Organisational behaviour Essay Example | Topics and Well Written Essays - 1500 words

Organisational behaviour - Essay Example Generation Y comprises of people born between 1981 and 1994 with some others extending the period to 2002. They are depicted as ethnically diverse people who are optimistic, achievement oriented, confident, independent, and digitally savvy and dislike being micromanaged (Tapscott, 2009). Millennials are joining organisations in large numbers and may presently contribute to the largest percentage of employees in a company. As they join the workforce, new demands are emerging in order to meet their requirements, which seem to differ from those of the boomers and the Generation X employees. Therefore, companies are creating models based on evaluation of Generation Y’s values, characteristics, and aspirations, then applying them with some well-known theories to incorporate this generation into the workplace (Pepermans and Kerpel, 2008:907). Analysis of the Main Issues facing Management at Rising Entertainment Rising entertainment has a few problems when it comes to the management of Generation Y employees. Firstly, the Generation Y and Generation X employees seem to be in a dispute. The Generation Y wants the Generation X employees to immediately adopt the new ideas that they possess. Josh introduces the idea of marketing the new series on websites, blogs and You tube because he thinks that it would improve sales. Sara, on the hand, nods in agreement but quickly brushes off the idea making Josh feel insignificant. The Generation Y employee has great ideas, but forgets to make further plans like the fiscal capacity needed for implementation. Josh seems to possess a pool of new ideas but in his haste, overlooks planning and protocols, a characteristic associated with the Generation Y. Generation Y employees are creative and forward thinking as depicted in the case of Josh (Erickson, 2008). Generation Y employees are impartial towards protocol and traditional power structures that exist within an organisation. This leads to distrust between employees (Erickson, 2008). Josh meets the company’s C.E.O., Sam, and immediately talks about his marketing ideas and how they would increase sales. Sam tells Josh to give a presentation in a meeting scheduled on the following day. Josh is not even aware of the meeting for he is not scheduled to attend. He is not prepared either. Generation Y employees seem to disregard protocol as Josh did, thus conflicting with the other employees. They are in always in a hurry to get push their ideas and see most of them implemented, therefore, going to the extent of bypassing relevant authority. After finding out that Josh contacted Smithson, Sara gets angry because Josh did not follow the right channels (Erickson, 2009). Generation Y employees await daily feedback about their performance and continuous recognition for their contribution. They feel that they have valuable knowledge and should take credit for it (Erickson, 2008). After getting recognised, Generation Y employees want rewards, which are in this case, promotions and flexible calendars. The flexible calendar ensures that they have some free time off the job to enjoy life (Munro, 2009:7). Josh wanted his ideas taken seriously and implemented so that he could be rewarded. Josh can be seen yearning for some free time to enjoy Los Angeles nightlife. He thinks that he can get a senior position by

What is the role of the British Museum in the history of modern Essay

What is the role of the British Museum in the history of modern sculpture in Britain - Essay Example Its collection of great art and antiquities has been collected from around the globe and is an excellent portrayal of all the continents. This collection documents and illustrates in great detail the story of human culture from the very beginning till the present day, encompassing 2 million years of human history (British Museum, n.d.). The British Museum’s establishment was based on the belief that a collection based on human history should be accessible to the general public for free. Another idea behind the Museum was that the different human cultures can understand each other through mutual engagement regardless of any differences between them. The purpose behind the Museum was to have a place where human cross-cultural investigation could take place (British Museum, n.d.). ... The main topic that Moore worked on included fallen warriors, the mother-and-child and family groups as well as most the reclining human figure (Mark Barrow Fine Art, 2005). After much criticism of his early work, Henry Moore finally received the International Prize for Sculpture which helped his worldwide reputation to increase and grow. Moore also became well known for his sketches which depicted people of London sheltering underground during the Second World War. His sketches of working miners also gained a lot of popularity (Mark Barrow Fine Art, 2005). It was in 1921, when Henry Moore was attending the Royal College of Art in London, that the young artist began visiting the British Museum (Phelan, 2001). In his own words ‘the Museum was a revelation to me. I went at least twice a week for two or three hours and one room or another caught my enthusiasm. The wonderful thing about the British Museum is that everything is stretched out before you and you are free to make your own discoveries’ (Finn, 1981) Moore worked his way through the different many departments of the British Museum. The galleries housing the Antiquities of Africa, Asia, Egypt, Greece, Prehistoric and Roman-Britain, Rome and the Orient were a great favorite of the artist. In the time of Moore, the Ethnographic Galleries which housed the artifacts of Oceania was also located within the British Museum (Phelan, 2001). As an aspirant modernist sculptor, Moore had always been a fan of Roger Fry's ‘Vision and Design,, a collection of essays. This book is considered the most prominent and significant work of art criticism that was written in England

Iser-The Reading Process Essay Example | Topics and Well Written Essays - 500 words

Iser-The Reading Process - Essay Example However, expectations are seldom fulfilled, instead building upon each other, modifying each other. â€Å"Thus, the reader, in establishing these interrelations between past, present and future, actually causes the text to reveal its potential multiplicity of connections. These connections are the product of the reader’s mind working on the raw material of the text, though they are not the text itself† (Isler). Timing plays a critical element in the interpretation of a work such that a second reading can not repeat the same experiences of the first. Finally, in interpreting the text, the work becomes something of a mirror, revealing the way in which the reader thinks while forcing them to think about things from a different perspective than their natural surroundings. Envisioning is another part of the interactive process as something different from observing that encourages the active use of the imagination. When something is observed, the imagination is no longer call ed into play, diminishing the reading experience. The concept of grouping also plays a large role, as the reader continuously strives to group information together in configurations that make sense according to their interpretation of the text. Grouping provides the author with the tool of illusion. Although illusion can be overused, some illusion is necessary. â€Å"Without the formation of illusions, the unfamiliar world of the text would remain unfamiliar.† It is through the process of building and experiencing illusions that the reader opens himself to the unfamiliar world of the text without becoming imprisoned in it. It is only through reading that we are able to uncover this unformulated portion of the text and helps us develop a formulated meaning, but still allows us the freedom to develop this meaning on our own. It is as our interpretation shifts with the emergence of other

Case study,I will have to attach a copy of the case.the name of the Study

,I will have to attach a copy of the .the name of the file will be - Case Study Example A tort occurs as a result of a person’s duty to others which is created by one or more laws. A person who perpetrates a tort is referred to as a wrongdoer or a tortfeaser. A wrongdoing act of tort is referred to as a tortuous act (Stuhmcke 56). The principle goal of the law of tort is compensation of victims or their dependants. The generic pattern of tort comprises of an act or omission by the defendant which causes damage to the plaintiff. The damage has to be caused by the fault of the defendant, and the fault must be a form of harm acknowledged as attracting legal liability. The model of determining whether a tort occurred follows the act or omission leads to causation and faults a person’s protected interests, which results in personal damage and injury (Stuhmcke 60). By suing Dangerfield, continental and Sandman Corporation on basis of negligence, Hartman has to prove several things in a court of law. One, Hartman must prove that the three defendants owed her a du ty of care. This concept is grounded in the ruling of the Donologhue v Stevenson case (1932) where the House of Lords turned down a previous law in which liability for careless behavior existed only in a number of separate, specified circumstances. The House of Lords asserted that general duty entails taking reasonable care to avoid acts or omissions which one can reasonably foresee would likely injure your neighbor. A Neighbor in this context refers to persons who are so closely and directly affected by a another’s act that they ought to have them in contemplation as being so affected when another is directing his/her mind to the acts or omissions which are called into question (McLaughlin 63). In addition to establishing a duty of care, Hartman must further prove that the damage she suffered was foreseeable. This concept was advanced in Caparo v. Dickman (1990) case where it must be established that there was proximity between herself and the three companies. Contributory n egligence defense In this case, Dangerfield, continental and Sandman Corporations have a defense in that they did owe a duty of care to Hartman. However, Hartman was not responsible for her own safety as she was negligent by walking in front of her car knowingly. As such, the three corporations can establish that Hartman was negligent and it is for that reason that she suffered the accident. Moreover, the defendants have a defense that Hartman did not read the contents of the receipt that indicated that the management was not responsible for damages incurred by valet parking customers. This concept is generally referred to as the plaintiff’s default or contributory negligence. For this defense to be relied, the defendants have to show that Hartman is to blame for her suffering. Dangerfield, continental and Sandman Corporations must prove that; Hartman exposed herself to the danger of being hit by walking in front of her car Hartman was negligent Hartman’s negligence/fa ult contributed to her suffering. These conditions have been met as explained above. Although contributory negligence is a popular defense in tort, the defense does not free the defendants from liability. It acts to reduce the amount of damages payable y the defendant to the extent of the plaintiff’s contribution. Once Hartman establishes that the three companies owed her a duty of care, she has to prove that the defendants were at fault. That means that Dangerfield, cont

The Main Purpose of Accounting Essay Example for Free

The Main Purpose of Accounting Essay Keeping track of transactions and recording revenue and expenses are an important process, often assigned to an accounting department or a financial manager. Accounting allows companies to provide reports and insights needed to make sound financial decisions. The main purpose of accounting is to identify and record all activities of the income and the outcome that will affect the organisation financially. All activities, including purchases, sales, the capital and interest earned from investments are recorded in ledgers or journals. Entrepreneurs have to understand and complete a variety of business functions. An important business function when starting a business is accounting. Although many entrepreneurs may have to deal with stacks of financial documents but accounting often provides entrepreneurs with the clearest picture of their businesses success. Entrepreneurs must also keep records regarding the business start-up for tax and legal purposes. Filing records like these with great organisation will help run the business more efficiently and responsibly. Why is it important to keep accurate financial records, and how will this help the entrepreneur? Financial records will become very important when the tax season comes but they are also important in the day to day business. Preparing financial statements such as income statements, balance sheets, and cash flow statements are important because they show how successful the business is, an income statement list revenues and expenses for the business. Accounting how much income is coming in from all channels, it can include accounts receivable, sales, etc. These items are the business revenues. Expenses should be clear because they are everything that is paid out of the business including the operating expenses, the difference between these will be the net income. To help the entrepreneur in the business, financial records should always be up to date so that it can display an accurate snapshot of the business at any time, this way the entrepreneur won’t have to back track, always keeping the business accounting affairs in order. What is meant by revenue and expenditure?  Revenue is for the business. This is the total amount of money received by the business for goods sold or services provided during a certain time period. In terms of reporting revenue in a businesses financial statement, different businesses may consider revenue to be received in different ways. For example, revenue could be received when a deal is signed, when the money is received or when the services are provided. Expenditure is spending money in order to create future benefits, which means that the money is being spent on a fixed asset, or on making sure that an existing asset has its useful life extended beyond the life of the current tax year. This could be equipment, property or industrial buildings. The difference between capital and revenue expenditure is that capital expenditure results in an addition to an asset to the business, however revenue expenditure results in an addition to the expense account. Capital expenditures are payments for asset additions and replacements. Revenue expenditures benefit a current period and are made for maintaining assets with routine repairs or replacement of a small part. A capital expenditure will benefit two or more accounting periods and expenses for future accounting periods. Revenue expenditure will cause an understatement of net income in that year. When expensing an item, it goes into the expense side of the income records where as capitalising an item will be processed on the total balance sheet. Revenue income and Capital income Capital income is money coming in from the owner of the business or outside investors for the business. It is used to buy things that will stay in the business for a long time, for example the business building, vehicles or equipment which is initially referred to assets. Revenue income is money coming in from selling goods and providing a day to day service. The main sources are; sales, rent received or commission received. The types of Capital income to expect to incur are such things as: Loans- The amount of money lent to the business from the bank. The lump sum the bank offer to give you has to be paid back in lump sums, at certain amounts, per month over the time period given. The bank will add a monthly interest onto the loan which is usually a percent of the amount borrowed. These monthly  payments need to be paid back, even if the business does not succeed. Mortgages- Mortgages are similar to loans, but tend to give out longer time periods to pay the lump sum back. To secure the mortgages you will need to put assets on line. This is usually the property you used the mortgage to pay for. The types of Revenue income to expect to incur are such things as: Sales- Or sales revenue is money coming into the business from the sales of or services. The sales can be paid for cash, which is the more comment payment, be paid by debit card or credit of the store, being paid for later on. Rent received- A business that owns property and chargers others to use all of or part of the property. The business will receive rent from this inhibitor. Commission received- A business that may sell products or services as a part of another business. For each sale they will make a percentage of what the customer pays for that sale. This percent is called commissions.

International Student Accommodation Services When Studying Overseas Education Essay

International Student Accommodation Services When Studying Overseas Education Essay The increasing a number of those students whose are studying abroad to gain a better education. Basically, the students are unfamiliar with their new environment. Students are used to be more rely with the overseas education agent service centre that are managing those international students in form of school placements and accommodations services while they are studying overseas so they can gain the information in detail regarding to that country they are going to. In form of the accommodation, those international students are tending to find the accommodation according to their accessibility, comfortable regarding their individual needs. The informations that the students most likely to find out are regarding to the facilities, environment of the resident, and the guardian attitudes. The purpose of this research is to investigate an understanding of the overseas accommodation services standard and the quality on managing the students. Through this research paper, the researcher can gain more information in depth on overseas accommodation services to improve the quality of the services to provide the students good home stay. In the other hand, those overseas agents are expected to taking a good care of those students who are under take by their accommodation sector. The accommodation/ hostel are granted a guardianship services to those students to control and monitoring them. The guardians have a responsibility to concern into those students well being and academic progress to lead them and to encourage them on those students studies. Literature Review As the increase the number of international students, some of the major changes in the program that impacted on the standard and quality services of the accommodation for students. According to Richardson,K. (2003), the language of the communication may cause some effect and the difficulties of the student to communicate to each other due the cultural differentiations. The accommodation provider has to concern more in depth about the quality of the accommodation and care services that provided to their students. Furthermore, overall the level of the accommodation satisfaction is decreases as it increases their cost (Sauer, S., CreationWorks Director and Brian Robb., and AFS NZ National Director., 2006) and offering wide-ranging of living standards for students accommodation. Moreover, the accommodation provider lowers their standard requirements to gain adequate homes to provide the essential accommodation needs of the home stay. A number of the young students are requiring the adult / guardian to taking care of them (Richardson,K., 2004) while they are studying abroad. The students are most likely to choose to live close to their institution for their own convenience and safety due they are unfamiliar with the information regarding the surrounding suburbs and transportation options (Smith, S., 2007). Furthermore, according to Smith, S. (2007), the management of the accommodation facilities regarding the distance between the accommodation and their institute are not monitored well by the agent. Most likely the problems that those students are facing currently is regarding to the cultural problems, cuisine, and the suitability and the sufficient living environment. Moreover, the accommodation provider are insufficient provide the services which are expected by those students (Richardson, K., 2004) so it may cause the decreases of the satisfaction level. The less communication between the providers and the students cause the problems within the home stay services as well. The communication between the providers and the students is the most important key to improve the satisfaction level of the services on the accommodation. Brown, G. and Lin, Tzu-Ching. (2010) stated that gaining income was not as important as a desire to offer the student and to assist the student with their educational development. The study increases understanding of the complex relationship that emerges during extended service encounters. Most important in the context of educational home stay although the way they are operationalized reflected the distinctive characteristics of the service setting. The findings are of direct relevance to a service centred approach to marketing in which relationships. The process for students begins in their home country, usually by referral from an education agent. It is also becoming increasingly common for students to request a home stay as compared to hostels. Communication between the home stay provider and the student is perceived as one of the most important aspects of the home stay experience. The major concern expressed by accommodation providers was communication difficulties because of lan guage barriers between the students and the hosts. Research Design According to Copper,Donald R. and Schindler,Pamela S., (1998), Research design is the plan and structure that investigate and to obtain the result to research questions and it also express the issues of the research and basically it can be used to obtain the evidence of the problem in the research paper. The researcher has conducted a schedule of the research proposal. The effectiveness of this approach is to assist the researcher to control and manage the finding progress to complete the research report punctually. Schedules of the research proposal. The table has shown below is the planning of the researcher by conducting the time table to manage the researchers research paper in order to show the sequences of the efficiency of the finding progress. Date Detail 20th December 2010 Registration and discussion of the research report topic with the instructor. 21st December 2010 22nd December 2010 Researching information regarding the research proposal topic. 23rd December 2010 Designing and investigate the questions of the survey. 30th December 2010 1st draft check with the instructor regarding the questionnaire survey. 31st December 2010 2nd January 2011 Preparing the research proposal and modifying the questionnaire survey paper. 3rd January 2011 2nd draft check and confirmation with the instructor regarding the format of the questionnaire survey 4th January 2011 Sending out the survey papers to the respondent. 5th January 2011 Collecting back the survey papers from the respondents. 6th January 2011 Analyzing the survey papers. 7th January 2011 9th January 2011 Preparing and modifying the research report. 10th January 2011 Final draft check with the instructor regarding the entire research proposal. 11st January 2011- 13rd January 2011 Modifying the entire research proposal. 14th January 2011 Submission date of the research proposal. Figure 1: Schedule of the research proposal. Research Method The researcher is using the quantitative research method to conduct this research paper which is conducting a questionnaire survey it always involves the numerical on the analysis data section (Johnson, P. and Harries, D., 2002). The questionnaire survey was used to investigate the quality and the standard of the services. The focus group was conducted to gain information into the issues which are concerned about the accommodation services. The researcher is doing the survey to improve the quality and the standard of the international students accommodation services by conducting the literature review section which is to study in more detail regarding this topic issues. The researcher conducting the questioning section it is because by using the questioning section is much more efficient but there are a weakness on the questioning section regarding the quality and quantity of the information are depends on the respondents ability and the willingness to participate the questioning survey (Copper,Donald R. and Schindler,Pamela S., 1998). The researcher conducting the questioning survey in the network home stays of the international to get all the outcomes. Those information have been collected can be carried out the trusted outcome in the end of the research. Sampling Sampling has define as the population that can draw a conclusion of the entire research paper topic focus area by using measurement through selecting some of the elements outcomes (Copper,Donald R. and Schindler,Pamela S., 1998). The researcher is using the single stage procedure of the sampling which by the researcher has access to the population and able to sample the respondents directly (Creswell, John W., 1994). The researcher is using the rating scale to measure the outcome of the survey and it provide an opportunity on extraction variance in the measurement (Copper,Donald R. and Schindler,Pamela S., 1998). The researcher conducted a survey and the target network is those students who are staying in the hostel to gain the information in furthermore and provide a valid and reliable outcomes. The sampling of this research paper is concern about the international students accommodation and definitely the researcher more target those students who studying overseas and staying in th e hostel to participate on the survey to result the valid and reliable outcomes. Limitation of data The researcher has a good understanding regarding to this topic focus area and conducting a survey to gain the best results of the questions that has been asked by the researcher to write a research proposal and more focus on the main issue of the topic. The researcher facing some problem while conducting the research paper because of the limitation of the time to do the finding more in depth. Obviously, in this limitation of time it may cause the researcher may not be able to get good responses from the respondents regarding the questionnaire paper so probably the researcher is facing the difficulties to conduct the researcher because of the limitation of the data. Therefore, the researcher has to more concern about the understanding of the respondents regarding the survey questions and makes it easier for the researcher to get a better result on researchers finding. Design of Questionnaire According to Johnson, P. and Harries, D. (2002), the researcher conducting the questionnaire survey paper have consider the respondents abilities and information level to answers of the questions which are conducted by the researcher so the respondents able to answer the questionnaire adequately and participate the survey and able to give such a helpful answers to help the researcher to conduct the research paper. In the other hand, the questionnaire that conducted by the researcher are more concern about the students accommodation accessibility, accommodation facilities and the guardianship of the students. The purposes of the questions which are conducted by the researcher in term of the accessibility to measure how good and important are the accommodation location according to those students who are staying in the hostel. In term of accommodations facilities, the purpose of the researcher is focus on this area is to measure how good the quality of the facilities of the accommodation is. To gain the feedback from the respondents so that the agents could able provide a better facilities and to improve the usability of the facilities that the agent should provide for the students. To satisfy the students individual needs and make the students feel more comfortable of the accommodations facilities that have provided. In term of the guardianship, the purpose of the researcher finding is to investigate how well is the guardian attitude while they are responsible on taking care of those students who are staying on the accommodations. The researcher conduct the questions focus on the communication between the students and the guardian, how well the guardian concern and monitoring their students personal well being and their academic progress and able to clarify any doubt that the students facing on. After all the questionnaire survey has been done by the researcher, the researcher has conducted the rating scale to evaluate the outcome of the survey so that the researcher could able to measure the quality and standard of the services in furthermore. Moreover, through this research paper the researcher could able to give a recommendation to improve the level of the satisfaction of the students regarding to the homes stay quality and makes the accommodation more comfortable for those who are staying. Data Analysis Based on the research survey, numbers of volunteer totally 20 people. Among the 20 people 8 of them are male and the rest 12 of the people are female. The level of accommodation comforts to those international students is basically involved how accessible is the place and as well as security level. Accessible level of the accommodation is often considered by those students when they are finding the accommodation which is involved them convenient on their transportation, easy for getting daily stuff, and easy access facility around the area. The level of comfort and accessibility Figure 2 Measurement the level of the accommodation consideration From the data gathered, it seems that most students prefer comfort over accessibility. Statistics show that 60% would rather have comfort within their accommodation location, rather than it being accessible. Age Figure 3 Comparison of age between female and male students The above chart depicts the age group of my respondents. The chart shows that most of my respondents are females between the age of 15 to 25 years old. The quality of guardianship Figure 4 Measurement of the level of services and communication Most students feel that the language barrier is not as difficult to overcome as compared to having a guardian who does not fulfil his or her responsibilities well. The students would appreciate if the guardian would constantly check in on their well-being and academic progress. Conclusion and Recommendations As a conclusion of this research report, the standard and the quality of accommodation services that provided by the agents are often unreliable. Nowadays, the agents tend to lower the quality and standard of the home stay and thus provide a low quality home stay service without much consideration towards international students. The outcome of the researchers finding based on the students age, shows that 90 % of the students who are staying in hostel are in between 15 25 years old. These students who reside in hostel would much prefer home stay accommodation as compared to staying in a hostel, as they feel that home stay provides a more comfortable atmosphere for them and they are willing to forgo convenience in terms of accessibility of location, just for comforts sake. To provide the comfortable accommodation for students, the provider has to consider the four main points which contributes directly to the comfort level in order to fulfil the students individual needs. The accessibility level of the accommodation is also considered important to the students but as mentioned, comfort is more important. Moreover, the level of the guardianship in form of the guardians responsibility on monitoring, encourage, concern about their students needs and communicate well to understand those students needs is to improve their quality on providing the services and the standard of accommodation living.

Revolution :: essays research papers

The Revolutions of 1848 were a series of political and economic revolts that took place in Europe because of a recession and abuse of political power. The participants in the revolutions were the Poles, Danes, Germans, Italians, Czechs, Slovaks, Slovaks, Hungarians, Croats, and the Romanians. The Revolutions of 1848 did change that countries government but the changes didn't last long. Although the changes didn't last long the revolutions did demonstrate that people could undermine the government, and create liberalism & socialism. The Revolutions first started out in France 1848 where the people wanted universal suffrage which was led by Louis Blanc. King Louis Philippe was overthrown and Louis Blanc's revolution established the second republic. The February revolution in France gave ideas to other countries in Europe which in turn started other revolutions. The February revolution in France also gave to Liberals in the German states the idea to make a proposal for a unified German country with a national parliament. But the old order was restored because the provisional government couldn't decide on a constitution for the new government. The Italian states of Europe also had a revolution which made Pope Pius IX flee Italy. This gave a leader of unification, Gieuseppe Mazzini the chance to unify Italy. This plot of Mazzini was a failure because of the Italians overwhelming protectiveness of their independence. Within the Austrian Empire there was increased Nationalism among the Czechs, Hungarians, Germans, and other groups. This increased Nationalism in March of 1848 led to riots and the

Medea Critical Lens Essay --

The play Medea, written by Euripides is a certain classic of the Greek era. The plot revolves around a woman who is divorced by her husband for another woman, Glauce, daughter of King Creon of Corinth and power. This causes her to become enraged and set on vengeance. In the play she states, â€Å"The glory of one’s life is to be generous with one’s friends and merciless with one’s enemies.† She then goes on to destroy those around her, and to further destroy the semblance of a life she had. This statement hold truth, and is relative to the Golden Rule that states, â€Å"One should treat others as one would like others to treat oneself.† Medea is saying that one should do good for their friends and should treat their enemies as one would be expected to be treated: without mercy. This is shown in King Creon of Corinth’s actions towards the other characters in the play, as well as in the actions of To Kill a Mockingbird’s Arthur Radley. K ing Creon and Arthur Radley both show a lack of mercy towards their enemies and show kindness towards their family and/or acquaintances. King Creon is introdu...

Shakespeares Lady Macbeth -- a Lady? Essays -- Macbeth essays

Lady Macbeth -- a Lady? -- in Macbeth      Ã‚   William Shakespeare's Macbeth places a woman in center stage, a woman who embarrasses every woman because of her lack of conscience. This essay attempts to shed light on her character.    Blanche Coles states in Shakespeare's Four Giants evaluates the character of Lady Macbeth:    A woman who could speak as Lady Macbeth does, who could call upon the spirits that tend on mortal thoughts to unsex her and fell her from head to foot full of direct cruelty, who could entreat these same spirits to stop all avenues of remorse so that no compunctions of conscience will interfere with the carrying out of her purpose, who could call upon the night to wrap itself in the murkiest, gloomiest smoke of hell in order to hide, even from the keen knife she would use, the wound she would make when she herself stabs the sleeping King, such a terrible, frightful woman would not scruple at telling a little wife-to-husband lie to accomplish her purpose. (52)    In Everybody's Shakespeare: Reflections Chiefly on the Tragedies, Maynard Mack shows how Lady Macbeth complements her husband:    Her fall is instantaneous, even eager, like Eve's in Paradise Lost; his is gradual and reluctant, like Adam's. She needs only her husband's letter about the weyard sisters' prophecy to precipitate her resolve to kill Duncan. Within an instant she is inviting murderous spirits to unsex her, fill her with cruelty, thicken her blood, convert her mother's milk to gall, and darken the world "That my keen knife see not the wound it makes" (1.5.50) (189)    L.C. Knights in the essay "Macbeth" describes the unnaturalness of Lady Macbeth's words and actions:    Thus the sense of the unnat... ...Blakemore Evans. Boston: Houghton Mifflin Company, 1972.    Knights, L.C. "Macbeth." Shakespeare: The Tragedies. A Collectiion of Critical Essays. Alfred Harbage, ed. Englewwod Cliffs, NJ: Prentice-Hall, Inc., 1964.    Mack, Maynard. Everybody's Shakespeare: Reflections Chiefly on the Tragedies. Lincoln, NB: University of Nebraska Press, 1993.    Shakespeare, William. The Tragedy of Macbeth. http://chemicool.com/Shakespeare/macbeth/full.html, no lin.    Siddons, Sarah. "Memoranda: Remarks on the Character of Lady Macbeth." The Life of Mrs. Siddons. Thomas Campbell. London: Effingham Wilson, 1834. Rpt. in Women Reading Shakespeare 1660-1900. Ann Thompson and Sasha Roberts, eds. Manchester, UK: Manchester University Press, 1997.    Wilson, H. S. On the Design of Shakespearean Tragedy. Toronto, Canada: University of Toronto Press, 1957.

Puritan Ideals of Work and Play in Our World Today Essay

When Columbus landed in the New World in 1492, he changed the world forever. When the Puritans landed in the same New World, they changed the tides of America’s future everlastingly as well. They brought with them many ideas that are still being used today. The Puritan work ethic was a huge portion of the beliefs carried by the community; it was the idea that all members should strive to do as much as they could for the community, and all should work to gain God’s favor. The Puritans’ idea of duty before self-fulfillment was another evident notion every Puritan held. They believed that everyone should do their obligations first and foremost before anything else. The life of a puritan was full of hard work which was done willingly to gain the favor of God and of the community, and contained the concept of fulfilling each person’s individual responsibilities and then only partaking in activities which where self-fulfilling; in our modern society we volunteer and each member of the family is given duties to complete, similarly to the jobs the Puritans held 100’s of years ago. In the Puritan world everything revolved around God. He was the cornerstone for every action they took. For them, one way to get redemption from the sins that they had committed was to work and toil for God and the people around them. In the Puritan era people helped one another, not for the chance to gain a reward, but a chance to gain favor amongst themselves, strangers and God. As William Bradford states, â€Å"But when he grew weak, they had compassion on him and helped him,† this refers to the time when the new colonists helped the sick sailors who had brought them there (Bradford 21). They did this just for the sake of helping others and in doing so gained more of God’s favor. This work ethic inspired the generations of people who followed, and created the standards for American work ethic, which are still being used today. In modern day America, people volunteer at a variety of places to help the poor, needy or injured. My parents when they had just got married spent quite a while at an orphanage in India to help the poor kids there, and I actively volunteer at Mercy Medical to help the sick and injured. Neither my parents nor I had to do so, but it gave us a sense that we were benefiting our communities. Like us, many people in America and the world help others, making the world a better place with every helpful hand. Just as the puritans strived to do work, they also strived to do work which was necessary, even if they did not relish it. For instance when given the choice between trimming tree to make it look better, or helping the neighbor sow his crops, most Puritan’s would choose the later. They had the notion to do your duty first, and all else came afterwards. The Puritan’s believed that the woman of the household should be a good mother and wife first and all else came second. In the same household a man should be a good husband for his wife and a supportive father of his children. In the community, there is not one person who does not have some sort of duty. In Anne Bradstreet’s poem To My Dear and Loving Husband, she describes her love for her husband as his wife, â€Å"I prize thy love more than mines of gold or all the riches the East doth hold (Bradstreet 35). Bradstreet made it quite clear that she was a wife before anything else, being a poet came afterwards. Many of her other poems are about family and hers sense of duty toward them. Puritan’s strove to make their children’s lives better, and by being responsible they entailed their kid to do so as well. In modern day America, every member of the household has a specific task that they must do. An example of this is my family, where my parents both maintain their jobs, while tending to the household chores of cooking, cleaning, etc. while my brother and I both do our jobs of doing well in school, while helping our parents where we can. Whether Puritan or modern day American, or Indian in my case, the idea is the same, everyone has tasks they need to do to maintain a functioning household. The Puritan work ethic simply entails that, only after all the work that is needed to be finished is done, should a person partake in other activities or chores. In the Puritan lifestyle family was important; to maintain a good family all the members of it needed to be diligent of their du ties. When someone volunteers in today’s world they are doing more work to make their society better, when the Puritans did extra hard work they tried to make their community better, and to have a better standing with God. The Puritan’s also did their duty to the best of their ability, and each member of the family functioned together to get their work finished. Both the Puritans and Modern day Americans were partook in hard work and were consistent with their duties to improve their community, and make it a better place for all to live in. All we have to do is maintain these standards in the future, do you think we can?

How Thorpe Park markets Swarm Essay

One of the techniques used by Thorpe Park to market their rides is influencing buyer behaviour. Influencing buyer behaviour is when businesses change things around their product to try and get customers to purchase their product or service. For example Thorpe Park may lower their prices during the autumn because that is when their repeat purchase declines. This may encourage customers to go because Thorpe Park usually doesn’t sell their tickets at this price; they will also know that they are getting a good deal from this because Thorpe Park is actually worth more than that. Thorpe Park could also influence buyer behaviour through using celebrity endorsements by making the theme park look fun, cool and enjoyable place to go, by doing so they are building up their brand image as well. This may influence consumers and may draw them to the park because of the way Thorpe Park has presented themselves through their brand image. Another technique which Thorpe Park could use to market their product is brand building. Thorpe Park could build up their brand so that they can get more customers by using celebrity endorsements. For example they could give celebrities free tickets to Thorpe Park in exchange of them promoting and telling people how amazing the rides are etc. Once people hear and see how amazing Thorpe Park is, Thorpe Park will start to see more people coming to Thorpe Park. This will help them build up a good brand image because of the popularity of the celebrities. Thorpe Park could also use celebrities from well-known movies or programmes to influence buyer behaviour and create a certain brand image which allows Thorpe Park to have an effect on consumer’s choice. Evaluating the techniques I will be analysing the way Thorpe Park uses colours, sounds, duration, ability to target market, message and reference to product in their advert to build up their brand also influence buyer behaviour. I’ll be ranking in the order which I think Thorpe Park uses best in their advert. Colours 9/10 Sounds 8/10 Duration 10/10 Message 8/10 Ability to target market 7/10 Reference to product 7/10 1. Thorpe used colours really well in their advert, they made it link to their theme. They used dark/ greyish colours to create the mood and tension in their advert. This enabled the audience to watch it and question what’s going to happen next. It’s important for Thorpe Park to be successful in this area of the advert to have a successful campaign; if not the businesses advertisement wouldn’t be worthwhile and have no effect on the business by not increasing sales or visitors. 2. Ability to target market is would be no. 1 because they used young people a lot in their advert which is who they are aiming at. They also made the advert appeal to their audience. For example when the swarm goes through the billboard and boy is screaming it makes the ride look scary because it seems like you’re going to crash and seeing that adrenaline and scared look on his face may convince them enough to try out the Swarm ride. 3. Reference to product will be in second place because they’re main focus is to promote the ride and they need to give the audience a visual image of the ride so they know what they are going on. However others may say that’s not how Thorpe Park looks when you get because they’ve exaggerated the scenery to go with the theme of their advert. 4. Duration is just the right length because of Thorpe Parks target audience (teenagers/ young adults). The advert is short and to the point. If the advert was longer, the audience may not pay attention as they are easily distracted. However the beginning is a 5. The message is very clear to the audience. The message tells the audience that it is a thrilling but fine ride you don’t want to miss out on. It also gives you a bit of history on what the ride was based on (alien invasion). They delivered the message well to their audience so it doesn’t leave them guessing what was this about? 6. I think the music in the background worked well in certain areas. For example when he’s taken on the ride the rock music works well with it but I think near the end they should’ve brought back down to the tensed music in the beginning.

Discrimination Paper Essay

As you all probably know: discrimination is any situation in which a group or individual is treated differently based on something other than individual reason, usually their membership in a socially distinct group or category. These categories include ethnicity, sex, religion, age or disability. Discrimination can be thought of as favorable or unfavorable; however, today, â€Å"discrimination† is usually considered unfavorable. Racial discrimination, discrimination against women, and discrimination outside the United States, are some of the most common types of discrimination in the world. One of the most pervasive forms of discrimination in the United States is directed toward racial groups. There has always been conflict among the different races of people. The Constitution of the United States recognized the legality of slavery, the ultimate form of discrimination. Black males are one of the most common victims of discrimination. For example, a black male in the â€Å"ghetto† walks into a convenient store, the first thing that comes to the clerks mind is robbery or maybe even worse. African-Americans and other people of different races other than white have always been mistreated or judged just because of their color. Racial discrimination against Hispanic-Americans is also widespread. Employment, housing, and access to the judicial system is a problem for people other than whites. Asian-Americans also suffer discrimination. During World War II, the Japanese were forced to evacuate from the West Coast. American women have been victimized by discrimination in voting, employment, and other civil rights. Women were once known as â€Å"housewives†, and many men and women still think that is what a woman should be. Not only do people think women shouldn’t work, but they don’t think they should vote, serve on juries, or do anything else other than sit at home and do house work. In the late 160’s women organized to demand legal equality with men. They organized into the National Organization for Women and other groups for education, employment, and government. In 17, the Equal Rights Amendment (ERA) was passed to the Constitution and submitted to the states for ratification. The ERA was suppose to eliminate legal discrimination against women, but it was not approved by the 18 deadline. Working toward the ERA built a skilled leadership of female politicians and lobbyists. Most nations practice discrimination against foreigners within their borders. It may be religious, such as Muslims against Jews, Protestants against Catholics; racial, or sexual discrimination, as in many countries where women have few rights. People in other countries are always fighting because of discrimination. International efforts to combat discrimination were minimal until the passage of the United Nations Charter in 145. The charter encourages â€Å"respect for human rights and fundamental freedoms for all without distinction as to race, sex, language, or religion. Discrimination causes great conflict among many people. Regardless of race, religion, sex, or any other characteristics, a person should not be discriminated. Discrimination is one of the reasons this country is falling apart. Every man and woman whether they are black, white, yellow or green should be able to equally do what ever they wish. Most people don’t realize that every person, color not mattering, came from the same place.

Bobbie Ann Mason-Shiloh- Setting Analysis Essay

â€Å"Shiloh† was written by Bobbie Ann Mason in 1982. The center of attraction of this narrative is a married couple, Leroy Moffitt and his wife, Norma Jean. During this story the characters are affected by their changing social rural Kentucky environment. In this time period, Kentucky transforms to a more suburb environment from their usual rural surroundings. Apart from their marriage changing with their social environment, so does their role of gender. Leroy and Norma Jean swaps traditional gender roles, which alters their marriage and leads to the breakdown of the Moffitts. The narrative is told from the perspective of Leroy Moffitt, a recent disabled truck driver. Although the injury leads him to sit home all day like a bored housewife, he pursues his hobby that is stereo typically feminine. He constructs craft objects from kits and sews needlepoint pillows, as a pleasurable interest. However, he dreams of building a log cabin for his wife from one of his craft kit model s, which symbolically portrays their marriage. The cabin is an unrealistic idea, and the project does not interest Norma Jean. Despite the fact that nothing dissuades him, he won’t let go of the idea of the cabin in the face of strong opposition that he won’t give up on his marriage in the face of clear evidence that his wife already has. Leroy sooner or later realizes that his marriage is as hollow as the boxy interior of their log cabin. Apart from Leroy’s lack of realization that his wife wants to adapt to her surroundings, and progress with her life, he is still stuck in the past and continues to pester his wife of living in an old log cabin. However, as Leroy builds craft kits and smokes marijuana all day, Norma Jean supports her and her husband by working at a Rexall drugstore. She eventually goes from a weightlifting class to a night composition class, reconstructing her mind and body and doing her best to adapt to change. In the meantime, Leroy resisting to do the same, is happy to be home and feels affectionate towards his wife, but he worries that she does not return these feelings. He wonders if his presence reminds her of their lost son, Randy, who died of sudden infant death syndrome. We have been informed that Leroy’s drug dealer, Stevie Hamilton, would of been the same age of Randy. This event tells the audience that Leroy refuses to move on from the past and continues to bring their marriage to an end. Consequently, the Moffitt’s gets one of their frequent visits from Mabel, the mother of Norma Jean and is constantly nagged by her to take a trip to Shiloh, a Civil War battlefield. This place is where Mabel and her late husband, Jet, spent their honeymoon and she thinks that such a trip will help them solve their marriage problems. After arriving at Shiloh, they see a log cabin, as Leroy expected. Close to the cemetery, they eat lunch. After they eat, Leroy smokes a joint, silence falls, and Norma Jean tells him that she wants to leave him. He suggests starting over, and she says they already did start over. After making her final decision, she travels down a serpentine brick path to begin her journey. Norma jean does not know where this path will lead her, but she knows that she is finally leaving. Leroy and Norma Jean are both victims of rapid social ch ange. Norma Jean was the most affected by her surroundings comparing to Leroy. Norma Jean had to marry at the age of eighteen to the man who got her pregnant, and in a cruel twist of fate, the child dies of sudden infant death syndrome. This event from her life prevents her to look towards the painful past. From the very beginning of the story, Norma Jean is portrayed as a woman continuously trying to better herself. She takes the opportunity of Leroy’s rehabilitation from his accident to start bodybuilding. After the bodybuilding class is over, she takes a composition class at night, and starts to cook more exotic food. Apart from Norma Jean’s efforts to self-improvement, Leroy refuses to move on from the past. While their surroundings are modernizing and changing to a more suburb area, Leroy continues to live in the past, such as living in an old log cabin. Leroy also relates the present to the previous, when he relates the doctor’s son to his own lost son. These two characters opposing each other, leads Norma Jean to her final decision of leaving her husband at the end of the story and the various aspects of her character revealing that desire. These aspects of her character were her devotion to progress in life, and her inability to communicate with her husband while he was still stuck in the past. The setting in the short story â€Å"Shiloh† by Bobbie Ann Mason works well to accentuate the theme of the story. The theme portrayed by the author is that most people change along with their environment, with the exception of the few who are unwilling to adapt, making it difficult for things such as marriage to work out successfully. As Norma Jean advances herself, their marriage ultimately collapses due to Leroy’s unwillingness to adapt with her and the changing environment. The author’s use of the difficulties of Norma Jean and Leroy’s adaptation to their changing environment, leaves the story to its central theme, change and transformation.

Sales managment Essay Example | Topics and Well Written Essays - 750 words

Sales managment - Essay Example Progeon- the subsidiary of Infosys works with international clients spread across the globe and as such, it handles diverse languages, behaviors, expectations and demands (Charlotte 2005). Though it has carved a niche in the call centre market by its innovative training and development programs, yet dynamic forces surrounding globalization and ever changing customer demands place hurdles every now and then. Cultural mismatches have lately become commonplace as companies are intending towards mergers, acquisitions and partnerships with global clients. The industry in which Progeon operates is truly global in the sense that it provides voice and data job services to multinationals by addressing the calls of the clients located worldwide. Thus, global in context of Progeon refer to a 360 degree view of the entire globe. Keeping this fact in mind, it is imperative that Progeon well-trained staff, even after rigorous training is still exposed to cultural issues. Snapshot of those issues with their reason and probable solutions are detailed below: Every person has his own standards of understanding and believing what is wrong and what is right, based on the culture in which he is brought up. The degree of fairness in behavior, dealings and communication also rests on this basic premise of ethical standards. Though the staff at Progeon is imparted training of accent and language, yet they do not operate in the local culture of the customer to which they talk or address the call to. Thus, there remain chances of breach of fairness and violation of ethical standards from both sides and there is no yardstick to measure who has done what and to what extent. This defies the fundamental principle of sales management which starts with rapport and confidence building. As stated above, sales management bears fruits when exercised in the local settings of

Persuasive Essay Example | Topics and Well Written Essays - 1000 words

Persuasive - Essay Example According to Alan Keith of Genentech, leadership is about creating a way for people to contribute to making something extraordinary happen. An effective leader has many qualities and characteristics which help them in running any type of an organization. This paper aims at dealing with being just as an important leadership quality. There are many definitions of justice according to different scholars and books. Justice can be defined as upholding of what is just, especially fair handling and due prize in accordance with standards, honor, or law. In other words it is the principle of moral rightness; equity. It advocates on treating situations in an organization with fairness and equality (Spillane 28-23). Injustices in any organization may be based differently. For example, there can be injustice according to race, tribe, religion, gender, family relations, or even jealousy. A good leader must be totally unbiased. They ought to not have personal bests in their team, to whom they give more power or less labor. All the members in a team should be treated equally without favoritism and discrimination. Whenever group activities are mandatory, the appearance of a leader becomes imminent. A group always works efficiently when there is a leader to guide the members and keep them aggravated on their way to success. With no a superior head, a group will not be able to do to the best of its abilities. Nevertheless, as much is it essential to have a leader, it is also important that they have the right character and the required skills. Having a bad head is even worse than having no head at all (Zaccaro 17-9). In case one wants to be a leader, one needs to cultivate certain skills and qualities in them, one of which is justice. Having a leader who is biased and does not uphold justice may lead to conflicts in the organization and it may have many hazardous effects like drop in productivity of the group and the company at large.

Drugs among youth Essay Example | Topics and Well Written Essays - 1000 words

Drugs among youth - Essay Example This research will explore the factors responsible for driving young people into the habit of drug consumption and their perceptions about drugs’ effects on their life and their association with drugs. Identification of these factors is the first and the foremost step in the process of eradication of drugs from the society and discouraging the young people from consuming drugs. Research Questions Some of the research questions would be: When did you start taking drugs? Please tell me about your family structure and your relationship with family members? Does someone in your family take these drugs? What environmental factors encourage you to take drugs? What is the most common factor that drives young people into the habit of taking drugs? Do you contemplate leaving drugs in the future? If so, how soon? Do you think drugs are dangerous for your health? Has your attitude toward drugs changed since you have started consuming them? Have you faced any resistance from somewhere for drug consumption? Parties Involved in the Research Project This research project would be executed with team effort. The team would comprise me, my advisor, one of my peers to facilitate me with the data collection, and another peer with good writing and editing skills. I would do the literature review, design research methodology, and analyze the data. The fundamental aim of the research is to identify the most important and common factors that are responsible for the rise of drug consumption among the young people. Knowledge created by this research would be very useful to the drug-control agencies, the society in general, and the parents and relatives of the vulnerable youth in particular. Research Theory The consumption of drugs among youth can be prevented on the basis of a technique structured around the cognitive dissonance theory that tends to establish attitudes and beliefs by proposing verbal inoculations. This prevention technique can be used to help youth abstain from d rug consumption that might be in conflict with a goal that is more desirable. Adolescence in the concept of development is a period in which people may be confused about their roles while their identities are emerging. The prevention efforts based on this approach assist young people with the development of positive identities through achievement in their community roles, as athletes or as students. Possible Research Methods The research methods that can be utilized for this research primarily include survey and interviews. Since the reasons for drug consumption vary from one person to another, it is better to provide the research respondents with full opportunity to express themselves with the use of interviews and use them as primary sources (Booth, Colomb and Williams 81). Besides, since this topic is integrally related to sociology, use of interviews is also recommendable for this research because qualitative research remains very effective convenient and useful while studying s ociological issues. Research Participants The respondents will be high school students on drugs of any kind. The students would be given a questionnaire to find out their gender, age, how many of them use drugs, what kinds of drugs they take, and how long have they been taking them. Questionnaires with responses showing drug users would be sorted out and the respondents would be approached for

Roy Adaptation Model applied to Leadership and Management and Nursing Research Paper

Roy Adaptation Model applied to Leadership and Management and Nursing Education - Research Paper Example Theories have always been of prime importance in the field of nursing. They are the set of actions or activities, whose foundation is on the policies, guidelines, procedures, plan, or method that an individual follows. These specialized theories and doctrine have come under several classifications and groupings that professionals carry out and perform in various parts of the earth. There had been many theories associated to nursing and health care that has the primary focus on looking after the ill, unwell, ailing, with poor health conditions, injured and old-aged people (Meleis, 2007). NURSING THEORY Philosophical perception has molded the Nursing theory, which is the understanding of a phenomenon or an event that assists the nursing convention or process through the conglomeration of knowledge, thus, assimilating many researches and experiments when identifying the nursing convention. ... One of the most well-known and popular personalities that the world has recognized, for the uncountable services that she had provided to numerous people, known as Florence Nightingale has emerged and originated the concept of contemporary nursing theory in the middle of 1800s. Prior to the existence of the nursing theory, the nurses acted liked puppets in the hands of doctors, as the foremost and principal job of any nurse was to follow only the doctor’s prescription and guidance for taking care of the patient. Florence Nightingale placed the cornerstone with her approach that not only gave a broad and a new form and path to the nursing occupation, but also made it noticeable and apparent in the field of medical science. She developed a sense of consciousness amongst the nurses with her incredible work that this profession does not merely mean to take care of the patients upon doctor’s prescription, as it is not at all an acceptable approach for patient care. Rather, t hey should comprehensively assess the patients need and make them satisfy, comfortable and healthy with their behaviors and actions through the execution of appropriate patient care (Marriner-Tomey & Alligood, 2006). The nursing theories come under development so that the nurses have a standardized set of actions as it administers a structure and a guideline for them. The theories are in continuous support to the practices of the nursing models that have emerged as several divisions of nursing have came into existence, thus, the patients’ needs became utmost important and provision of the proper care for the patients is the basis for each nursing model (Alligood & Marriner-Tomey, 2006). The types of nursing theories include â€Å"grand nursing

Environmental impact Essay Example | Topics and Well Written Essays - 1000 words - 1

Environmental impact - Essay Example The sector of property is now aware that there is need to reduce exposure of any kind to environment risks in all constructions although many developments-related to risks overtime have been linked to pollution activities or sometimes the failure on the part of the specialists when dealing with particular environment hazards. The construction industry may experience serious impact in future related to environment if certain measures are not taken soon enough (Anderson & Shiers, 2007). The environmental impacts are categorized in different forms, since is clear without doubt that there is continues mounting of carbon dioxide (CO2) accumulations in the atmosphere and other harmful â€Å"greenhouse† gases, for example, methane. The result of this will be leading the world into serious global warming as well as climate change. Since the main source behind greenhouse gases is a result of burning fossil fuels to extract energy. The Green Guide intention is to use all building assessment tools like the BREEAM, this stands for the code to identify sustainable homes or rather EcoHomes instead of standalone tool. The choice of materials taken together with specification has some impact on the total environmental, social and economic outcome on the building that Green Guide may not be able to account, therefore, BRE Global cannot recommend possible targets based on the specifications by Green Guide rating that is set separately (Kocsis, 2010). Low carbon technology structure is encouraged for many home owners especially wooden structures, and at the same time ensures that the structure/house has sufficient renewable energy is very important, proper guideline on the issue of managing design, constructions as well as operation towards carbon building technology. There are gaps that sometimes exeunt between the design and the performance despite genuine intentions of developing relatively low carbon buildings although it does not

FRS 5 Case Study Example | Topics and Well Written Essays - 1500 words

FRS 5 - Case Study Example The principle of FRS says that legal characterisation of the transaction should not be affected. The principle of the FRS 5 can be discussed through two factors. 1) Features of more complex Transactions. The link between the transactions should be created as that the commercial effect can be made out, considering the entire series. It should be ensured that with the separation of legal title, exposure of the risk inherent in the benefits can also be possible. Inclusion of the option is also necessary. There are certain transactions, those are accompanied by an option instead of commitment to the original owner or to the owner to repurchase or to the buyer to resell.2) Assessing commercial effect by considering the position of other parties. While assessing the commercial effect, it is important to consider the position of the related parties to it along with the motives of agreeing to its apparent expectation. It is important to have commercial logic to all of the related parties irr espective of whatever the substance of transaction is. Regarding the recognition of an item in the balance sheet, there are two conditions that it has to fulfil after meeting the definition of assets or liabilities. Those conditions are as follows: If there is an appropriate evidence of the benefit of future inflow or outflow along with the sufficient evidence of the existence of the item.The item should be measured by the monetary aspects.. Basically, FRS 5 has two key paragraphs which indicate the disclosure required for the complex transactions.

Men In Artwork Essay Example | Topics and Well Written Essays - 500 words

Men In Artwork - Essay Example Then the sculpture was hardened by fire after which the artist would incise the decorations into the hard black shell. As the archaic period evolved, Greeks refined their techniques, and their sculptures were almost the same to the Egyptians. Unlike Egyptians, the Greeks further improved their techniques by using marbles to construct their sculptures. At the time, marble was more important and attractive than any other material that was available. Fig 5-38 shows a sculpture of a young man whose body had emphasis from all rounds and not only on frontal view but the entire angle. The Greeks revealed the invention of a relaxed, natural stance of a sculpture that is standing (Kleiner 79). It emerged as the Romans began producing finest art history with body parts in their perfect proportions. The stature appeared real and unconfined to the unnatural or boring positions they had for centuries. The stature could be viewed as though it was alive since their limbs could be seen to reach out into the space. Some states evolved into human emotions that appeared on their faces. Finally, fig. 3-14 marked the arrival of a Renaissance in the fifteenth century as artists recaptured to detail the reality that the Greeks and Romans had perfected. Artists further added value with new exciting mediums and light skins. They could determine the sitting posture and relative size of the figure by inventing the vanishing point perspective. With the modern tool, it was possible for the artists to place everything in exact proportion. Paintings commonly showed the existence of garments on the body. It became very popular, and the color brought more changes as it was used to set a mood and express the inner feelings. The artists ability to produce lifelike figures eventually began, and art made to praise God (Shary, 126). The human sculptures are just used to convey a message to the audience, although they appear colossal and significant. When a man has no color at all, the

Pathos, Ethos, and Logos Essay Example | Topics and Well Written Essays - 500 words

Pathos, Ethos, and Logos - Essay Example In his letter, Jefferson uses Pathos, Ethos, and Logos to argue his point of view. This is a strong, well-written letter. Pathos is used by pointing out the millions of trafficked humans. Ethos is used by Jefferson’s reference to his belonging to the Human Rights Watch. Logos is used by appealing to specific problems like the lack of statistics and definitions. This letter is impressive mostly on the Ethos and Logos to persuade the reader to understand his point of views. Jefferson makes the reader feel angry and disappointed by the lack of research and measures done by the United States when some countries fail to address trafficking. â€Å"Trafficking is a blatant violation of human rights and is almost universally condemned, yet many countries are failing to address this problem seriously† (Jefferson). He creates emotion to the readers, so they can get the message he wants to share. This is an appeal through Pathos. Jefferson does not show real anger in his letter because it was written for the Secretary of State, so due respect must be given. This is the lack of Pathos from Jefferson’s letter. Although the reader can feel the anger and disappointment, it is not clear enough. One or two sentences appeal to the Pathos, but mostly logos and ethos were used. An example of one sentence is as follows, â€Å"trafficking is a widespread human rights violation that threatens the lives, health, dignity, and security of millions of people thr oughout the world, with women and children suffering the brunt of the abuses† (Jefferson). Despite this plea, Jefferson does not use many others. It seems that Jefferson was relying on Powell’s knowledge on the subject, not his emotions. Although Jefferson’s letter has lack of emotion, the credibility of his letter is really impressive. He used Ethos to strengthen his argument. Frequently Jefferson refers to Human Rights Watch when stating a request or opinion instead of asserting it on his

DBQ Essay Essay Example for Free

DBQ Essay Essay Throughout history, trade has influenced civilizations by expanding religions, spreading new products or ideas, and through transmission of diseases. As civilizations began trading more with other civilizations, trade networks were setup. Traders needed a safe route to get to cities in order to trade. With trade networks such as the silk roads, traders had a way to get from Europe to China to trade goods. With more and more people trading because of trade networks, there were both intentional and unintentional effects of trade. The spread of religion was heavily influenced by trade. Documents 2, and the both support this. The documents show that as people met in city markets, traders did not only trade inventions and products with another. Religious practices, cultures, and traditions were also spread. Document 2 shows that because of trade, religions such as Islam spread from Africa to as far as China in the east. Other religions such as Christianity and Buddhism were also spread. In Document 3, it shows that traders who came to the Swahili Coast to trade stayed there for a couple of months before returning home. Because of this, the traders would share their cultures, languages and religions with the native people who lived there. Over time, trade had a lasting effect on the Swahili Coast. The Swahili language today has some Arabic and Indian words in the language. Most people who are Swahili today also practice Islam as their religion. This would all never have been possible if it weren’t for the trade networks of the Swahili Coast or the Silk Roads. Aside from the spread of religion, trade also helped new ideas and products spread throughout the world. Documents 1,4,5 and 6 all show that throughout the world, many different products and ideas were spread because of trade. Document 1 shows Mediterranean trade being first controlled by Phoenicians and Greeks. The map in the document shows major products such as tin being traded between Greek and Phoenician colonies. Document 4 is a quote, it is implied that this Is coming from someone living in Europe during the Commercial Revolution. The person states that as food supplies increased in Europe, trade also began to increase. More goods were being created and traded all over Europe including, cloth, food, and leather. Towns would hold fairs every year for the trading of these goods. As trade increased, methods of getting cash and loans were developed. Banks were established by Christians and this all became the Commercial Revolution. Documents 5 and 6 further show how trade brought products from different civilizations all around the world. The Columbian Exchange in Document 6 shows how products from the Old World were brought to the New World. Some examples of these products include horses, bananas, black eye peas and beef. Document 5 shows how Marco Polo brought new ideas from China back home to Europe such as how to use coal for heat. While trade helped spread new ideas and products throughout the world, so did deadly diseases. Documents 6 and 7 both show how trade spread disease from one civilization to another. With the Columbian exchange in Document 6, deadly illnesses spread from the Old World to the New World. Disease killed off many indigenous people in the new world and would also enable conquerors from countries such as Spain to gain the upper hand in colonizing and conquering indigenous populations. Document 7 is a political cartoon. It is from the point of view of someone who is against globalization. The cartoon shows an army conquering an indigenous tribe. The members of the tribe all look very fearful and seem to have been forced out of their homes. The army who is conquering all has symbolism representing American culture and ideas. Although this document is biased towards the U.S, it does show the negative effects that trade can have on an indigenous population. These documents all show that trade had many lasting intentional and unintentional consequences on the many civilizations of the world. These include the expansion of religion, the spread of new ideas and products, as well as the transmission of deadly diseases. A document that would have been helpful in further analyzing the unintentional effects of trade would be one from the perspective of the civilization conquering the indigenous people. Overall however, these documents still show that because of trade, new  ideas, cultures and traditions have been spread throughout the world.

Ethical issues in advertising

Ethical issues in advertising ETHICAL ISSUES IN ADVERTISING INTRODUCTION Human beings create a number of different worlds. One of the worlds that human beings have created is the world of money, trade, commodities and exchange. To an outsider, this often feels like a world full of beauty and ugliness in equal proportions messy, flashy, exotic and sometimes even scary. Advertisers are often so engrossed with the nitty-gritty of the profession and dealing with as well as outsmarting competition, that they are unable to observe and comprehend this phenomenon. The business arena can be viewed as the world of buyers and sellers, producers and consumers, bosses and workers, a world of money. It is in effect nothing less than an ontological category – A Way of Being. It is not accidental to who we are, but rather, it defines the way we relate to each other as well as to the world around us. However, we must realise that it is not the be-all and end-all, and that there are other ways of Being; the most fundamental of these being Ethics. As per Geoffrey Klempner, Ethics is defined by an â€Å"I-thou† relationship as follows: â€Å"When I engage another person in moral dialogue, there are not two parallel processes of practical deliberation going on, his and mine, but only one. â€Å" This is in clear contrast with the case of a dialogue between traders or politicians, where each is privately deliberating as to how to gain the upper hand. In the former case, one is already committed to the practical consequences of agreement, and of doing the action which by the combined light of both the parties valuational perspective, is seen as the thing to be done. Human beings can belong to more than one world, or even move between worlds. We live in the marketplace and also outside of it. We can either play the various roles assigned to us in the game, or we can step outside of our economic personae and observe ourselves from an ethical point of view. Geoffrey Klempner has put forward three propositions as a prolegomenon to a philosophy for business: Business and commerce take place in a frame, in an arena defined by unwritten rules Normalethics is suspended within the business arena The aim of a philosophy for a business is to understand the rules that define the business arena, i.e. to grasp from an ethical perspective, as tohow business is possible When we claim that in the business world normal ethics is suspended, we do not deny the validity of rules of conduct, such as honesty and fairness. Without these universal rules and these values, the game could not be played. However, these obligations do fall far short of the demands of ethics. Advertising plays a major role in consumer marketing. It enables companies to meet their communication as well as other marketing objectives. Advertising is typically used to inform, persuade, and remind consumers. More importantly, it reinforces their attitudes and perceptions. For decades, advertising has been a target of criticism. It has been hailed as an engine of free market economy, a capitalistic virtue, as, and as a promoter of consumer welfare. On the other hand, its detractors accuse it of an array of sins ranging from sexism to deceit and manipulation, as an economic waste to purveying of harmful products, from triviality to moral and intellectual pollution (Mittal, 1994). Many see advertising as a threat to the self realization and to the cultural identity of the developing countries, since: It brings to many people alien ethical values It may deviate consumer demands in the developing countries to areas which might inhibit development priorities It affects and can also often deform ways of life and lifestyles(Mac Bride, 1980) Advertising is considered unethical in the following scenarios: It degrades the rivals product or a substitute product It gives misguiding information/false information It conceals information that vitally affects human life (e.g. Side effects of drugs) It makes exaggerated claims It is obscene or immoral or is against the broad national interest Even though comparative advertising may be considered legal and given the fact that its widespread use may have granted it acceptance, the debate on whether it is ethical or not, still continues to rage. There is however no unanimity or common ground among advertising professionals and marketing clients with regards to such questionable practices. However, all of them agree to this one aspect, that while considering the question of unethical practices, the focus needs to be to safeguard the interest of buyers at the micro level and of the society at the macro level, since their satisfaction remains the key to marketing success. The criticism has not been limited only to its intended effects on society, but also extends to its unintended effects. Most of the criticism has come from the elite observers of society. In contrast to this however, the general public has historically viewed advertising in a much more positive way. Criticisms of advertising have generally originated from the highest socio-economic classes. Since the earliest days of what now entails the modern marketing era and before, lower and middle class people have historically been more positive towards advertising. (Bauer Greyser, 1968; Fullerton Nevett, 1986; Steiner, 1976; Zanot, 1984). In India, we are still unaware of the extent to which these intellectual criticisms reflect the more widely held consumer beliefs and attitudes. To understand the viewpoints and opinions of the Indian public, we must examine as to how advertising is perceived in terms of its economic, social and ethical impacts. BENEFITS OF ADVERTISING Advertising is omnipresent in todays world, with a large proportion of human and also material resources are devoted to the field of advertising. Advertising has a number of benefits, which we can classify under the following heads: Economic Benefits of Advertising Advertising plays a very important role in the process by which an economic system is guided by moral norms and is responsive to the common good that contributes to human development. It is an essential part of the functioning of the modern market economies, which exist, or are emerging in many different parts of the world as well as those which seem to be the most efficient instrument for effective utilization of resources and also for effectively responding to the needs of different socio-economic kinds. Benefits of Political Advertising As a free and a responsible media, in a democratic system, it helps to counteract the tendencies towards monopolization of power on the part of oligarchies and also the special interests. Thus, political advertising can make a significant contribution by informing people about the policy proposals and the ideas of parties and their candidates, also including new candidates who were hitherto unknown to the public. Cultural Benefits of Advertising Advertisers have the opportunity to exert a strong influence on decisions pertaining to media content. They do so by supporting the material of excellent aesthetic, intellectual as well as moral quality that is presented with the greater interest of the public, and is particularly done by encouraging and making it possible for media presentations to be oriented towards those minorities whose needs go unnoticed and thus un-served. Moral and Religious Benefits of Advertising It has often been seen, that benevolent social institutions, including institutions of a religious nature, make in-depth use of advertising in order to communicate their messages. These may be messages of faith, messages of patriotism, messages of tolerance, or even messages of compassion and neighbourly service. The advertised messages may be those of charity towards the needy, messages concerning health and education, as well as constructive and helpful messages that not only educate, but also motivate people in a variety of ways. High involvement in all aspects of media-related activities, including advertising, has today become an essential part of a highly comprehensive pastoral strategy. ETHICS IN ADVERTISING Advertisings visible social role makes it a target for criticism. Some of todays customers believe that a great deal of advertising is unethical because: It adds to the price of the products It is untruthful It tricks people It targets vulnerable people Numerous advertising-related issues are often left to the discretion of the advertisers and are based on ethical concerns: Advocacy à   Advertising tries to persuade the audience to do something that is not correct. It is not objective or neutral. Accuracy à   Subtle messages trouble critics, especially when aimed at groups such as children, the elderly or the disabled. Acquisitiveness à   Consumers are continually persuaded that they continually need more and more new products. However, consumers make the final decision. ETHICAL ISSUES PREVELANT IN ADVERTISING Even though a section of the media and the public lambasted the advertisers and the advertising agencies for the falling scores of decency and taste in advertising, such advertisements raged on and they have now become the order of the day. Brands that were far-fetched from carnality have started showing all-consuming lust in their advertisements. This trend is prevalent in India as well. It began when on 23rd July 1995, a Mumbai tabloid published a photograph of an advertisement for Tuff shoes that showed models Milind Soman and Madhu Sapre, posing in the nude with a python wrapped around them, just about covering the vitals. The protests and controversy dragged on for a long time. The nation pooh-poohed the audacity of the couple, while the advertisement agencies defended their creative rights. The slogan of advertisers now-a-days is â€Å"Love it. Or Hate it. Or think it is offensive. But you have to notice it.† Advertising is largely criticized since selling carries a stigma. Centuries ago, Anacharis had said, the market is a place set aside where men may deceive each other†. Even to this date despite the significant rise in consumerism and despite the efforts to counter market deception, buyers are still gullible and are not particularly on the guard against deception. Under intense competition and declining profits, the perspective of organizations shifts from what is best for the society in the long run, to what is best for the company in the short-run. The advertisers claim that ethics are fine for the secure however all the slipping that a company needs is the desire for a greater market share. Since advertising pertains to a large audience, it belongs refers to the 4th quadrant of the grid shown below. Thus, the question to be asked by advertisers is, â€Å"What makes a good society?† Advertising thus must address the most controversial, collective level welfare issues. ADVERTISING AREAS THAT COME UNDER THE SCRUTINY OF ETHICS Advertising ethics affects both the practice of our lives and of business, in subtle as well as prominent ways. Ethics in advertisements concern us all in one way or the other. The areas under the scrutiny of the critics are: TYPES OF ADVERTISEMENTS For sex related products Instead of generating awareness among people about the necessity of safe sex and the benefits of birth control, condom advertisements continue to intrigue the audience and especially the youth with the unique feel that it has to offer. E.g. Moods Condoms For health care and professional services The slimming centres which promise miraculous weight reduction and the cosmetic surgery clinics which assure a permanent solution to all beauty problems. E.g. VLCC Slimming Centre For vices with fatal effects Tobacco chewing ads Commercials of alcoholic beverages that tempt the non-alcoholics to have a sip Gambling In early 2001, the Government of India announced that it would table a bill banning the tobacco companies from advertising their products and from sponsoring sports and cultural events. This example brings to the fore both the commercial and ethical dimensions of such a ban. It helps us to understand the role of ethics in a business decision and to understand where to draw the line in making decisions, which involve both ethical and commercial considerations. The element of social responsiveness as well as social responsibility attached to a business ethics dimension results in corporate strategy or even in formulating a business policy. Thus, we see that the connotation of ethics goes beyond the illegal acts of professional managers or even entrepreneurs. It covers the entire gamut of business operation, including ethics in advertising. PUFFERY Puffery refers to the exaggerated claim of a products superiority or it could also be the use of subjective/vague statements that may not be true in the literary sense. The Uniform Commercial Code is responsible for standardizing sales and business practices throughout the U.S. It makes a distinction between puffery as well as any specific or quantifiable statement about the product quality or the performance that constitutes an â€Å"express warranty.† For example, a diner advertisement promoting what it claims to be the worlds best cup of coffee would classify as puffery. Such a claim would be almost impossible to substantiate, and no reasonable consumer would fall for it and take such an exaggeration at its face value. Puffery often makes use of the superlative form of a word, like best or greatest. Puffery might also at times exaggerate the advertised effects of a particular product. SUBLIMINAL ADVERTISING One that is transferred in such a way that the receiver is not consciously aware of receiving it. Subliminal means something that registers below the level of the conscious human mind. The brain perceives all the information in theory however the mind does not interpret the information for a meaning. Numerous studies indicate that quite often, we actually do perceive information at the subliminal level. A good example would be as to how often one would notice when the speedometer in the car is about to roll over to a bunch of zeroes. One doesnt consciously notice the mileage on the car ever so often, but the zeroing does make us pay attention. While driving to work, how many cars do we pass? What makes and models were they a part of? The only ones that we paid particular attention to were most probably the really neat cars or those cars which were driven by the people we recognize. If we notice something consciously, then it ceases to be subliminal anymore. Inserting subliminal messages in advertisements is an inherently misleading action. It involves an attempt to manipulate the thinking of a person, without the person even realizing it. The West has seen a considerable number of subliminal advertisements and related hullabaloos. This is primarily because the advertisement, marketing and the regulating media themselves have been quite active while raising such issues. During the US Presidential elections of the year 2000, it was found that a political advertisement for the candidature of George W. Bush subliminally flashed the word RATS while criticizing candidate Al Gores plan for prescription medicine. While the ad maker was prompt in denying that the quickly flashed word was in fact a subliminal message designed to sling mud at Gore, a large number of people, however, had concluded that RATS was indeed inserted with the surreptitious intention of subliminally causing the viewers to associate Al Gore with vermin. The questionable wo rd appeared on the screen only for a microsecond, thus passing by so fast that it was almost not recognizable to the conscious mind, especially when the mind was already passively lulled by television. As per the theory of subliminal advertising, the image would, actually register in the viewers subconscious mind, thus causing the viewer to negatively associate candidate Al Gore with a rat/rodent. TYPES OF APPEALS IN ADVERTISEMENTS Use of questionable appeals The advertisements that bank on negative appeal and fear like neighbours envy, feud, jealousy etc. are part of this category. Nimbus Neo Sports (Neo) had bagged the telecast rights for the India-West Indies and also the India-Sri Lanka series to be held in India. In January 2007, an ad campaign was launched by Nimbus with the pay-off line being Its tough being a West Indian in India. One of the advertisements in this series showed a West Indian desperately searching for some water to quench his thirst, as his palette is unable to handle the spicy Indian food. However, the Indians put their dirty fingers and their dentures into the water in order to deny him from having a drink. Another advertisement showed a West Indian couple along with an Indian boatman, on a boat-ride. On reaching the centre of the deep lake, the boatman throws the oars into the lake and then disrobes; giving the impression that he would assault the girl. Then, he jumps into the lake leaving the distraught couple stuck in the middle of the lake. Media experts have opined that what according to Nimbus was a creative way of showcasing the competitive spirit in India, as well as creating hype around its new sports channel, had actually trod the fine line between creative and unconventional advertising and respecting the ethical sensibilities of the people. It was felt by some critics that the two advertisements that were shown in the campaign, were in bad taste and also was offensive, since it showed people being mistreated, on the basis of colour/nationality. The advertisements were also criticized for showing Indians in bad light as India has always been known for its hospitality. Stereotypical appeals This includes sexual or racial stereotyping. Advertisements that imply that a woman, whether in the kitchen or in the boardroom, must look sensuous and inviting under any given circumstances, is an apt example of advertisements creating stereotypes. The fairness creams are also responsible for stereotyping the dusky women as being socially less desired for marriage. Other stereotypes that are often portrayed and concretized through advertisements are: Racial Ethnic Stereotypes Senior Citizens Gay Lesbian Consumers LARGER EFFECTS ON THE SOCIETY Given their wide reach and influence on the audience, we must realise that advertisements have significant impact on society in the long run: Value formation Advertisements are responsible for moulding society and the material wants of the people. The advertisements which display scantily clad female models in effect commoditize women. Moreover, the deluge of advertisements that increase ones propensity of consumption makes one feel that it is essential to possess a certain commodity in order to show that one belongs to a particular section (generally, higher echelon) of the society. Media content This refers to the information content of advertisements. Those advertisements which suggest the usage of preserved food items without even the slightest mention of the fact that many of the preservatives used have been proved to have carcinogenic effects are part of this category. Use of deception The advertisements of brands which conceal their negative aspects are included in this category. An example of this is the advertisements of cosmetics which say nothing at all about the long-term effects of using their products on a regular basis. Also, the advertisements of various educational institutes that wrongly claim to provide 100 percent placement to their students fall into this category. Advertisements targeting children and adolescents The advertisements that target the vulnerability of the adolescents and the children result in the creation of role models whom these kids are expected to emulate. This in turn shapes their dreams and aspirations in a truly unbecoming way. ADVERTISERS CONCERN Voice/Tone of the advertisement Comparative advertisements that thrive on inflicting vitriolic attacks on rivals are an example of this category. Copying of ideas and plagiarising of advertisements in the ad world is another such menace. Impediments to research on Ethics in Advertising There exist certain impediments to research on advertising ethics: Lack of practitioner interest Research is often impeded by the inapplicability of published findings to the business operations. Another reason for the same might be the disinterest of corporations in sponsoring research on advertising ethics as also is the funding constraint that cause researchers to rely only on a convenience sample. Lack of sound measures and framework Research is also impeded by a lack of psychometrically sound measurement scales and also a lack of theoretical frameworks in the field of advertising/marketing. Lack of relevant theories in related disciplines Research is also sometimes hampered by theoretical shortcomings in the fields of psychology, sociology, anthropology, management, philosophy and advertising/ marketing. Lack of academic interest Research is often impeded by the lack of a journal editor and the difficulty that researchers face when trying to relate ethical issues to the traditional advertising issues. Why be ethical? During the 83rd Annual Management Conference of the American Association of Advertising Agencies, Keith Reinhardt, the Chairman and the Chief Executive of the US $15-billion company DDB Worldwide Communications Group, quoted the legendary co-founder of DDB, Bill Bernbach: All of us who professionally use the mass media are the shapers of the society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level. It might be misconstrued that Reinhad is against the edgy and the unconventional advertising means, however, that is not the case. He is against prurient sex, filthy humour and violence in advertisements. By making a success story out of the advertisements that are offensive to public decency, the message being put forth is disturbingly clear: the more rude and shocking you can be, the more successful you will be in advertising your product. Moreover, such advertisements send out faulty signals to the youngsters who represent and shape the future of our society. The people to blame for this are young creative directors who take pride in their eccentric thought process. Not only this, but the advertising industry also encourages this through machineries from Cannes to Clios that help place such creations on the pedestal. Passion is, without doubt, the most important ingredient in creative achievement. However, its flame need not necessarily leap for bullets, obscenity and falsehoods alone. It is essential to reinforce the virtue of positive passion in todays advertising world. It is imperative that ethics is a part of advertising, since we have a duty to live a good and fulfilling moral life. This duty is equally applicable to our business lives as well as our private lives. Marketing professionals also know that strong ethics do bring in good business. REGULATORY FACTORS AFFECTING ADVERTISING LEGISLATION The Federal Trade Commissions main focus regarding advertising is to identify and eliminate advertisements that are deceptive or those that mislead the consumer. The key areas of concern in this regard are: Deception The current policy on deception contains three basic elements: Where there is omission, practice or representation, there must be a high probability that it will mislead the consumer A â€Å"reasonable customers† perspective is used to judge deception The deception must lead to material injury As is evident from these basic elements, deception, in most cases becomes difficult to prove. Thus, even though an advertisement might be indulging in deceptive practices that do not strictly fall under the purview of the above mentioned elements, it cannot be prohibited. Reasonable basis for making a claim The reasonability of a claim is decided on a case-by-case basis. The following factors are taken into consideration in this regard: Type specificity of the claim made Type of product Possible consequence of the false claim The degree of reliance by consumers on the claim made The type and accessibility of the evidence available for making the claim Comparative Advertising Comparative advertising refers to an advertisement in which a particular product/service mentions the name of the competitor for the purpose of showing why the competitor is inferior to the product which is naming it. Comparative advertising by companies are on some occasions used to put down products of rival firms, without any basis or facts. This leads to unhealthy competition in the marketplace. Comparative advertising is considered deceptive unless: Comparisons made are based on facts The differences that are being advertised are statistically significant The comparisons made involve meaningful issues The comparisons are made to meaningful competitors In the 1980s during the period that has been now referred to as thecola wars,the soft drinkmanufacturerPepsiran a series of advertisements in which t showed people caught on hidden camera, and administered a blind taste test, chose Pepsi over arch rivalCoca-Cola. Endorsements An endorser or a testimonial refers to any advertising message that consumers believe reflects the opinions, beliefs or experiences of an individual, a group, or an institution. Endorsers must: Be qualified by experience or training to make judgements They must actually use the product SOCIAL RESPONSIBILITY As per Phillip Kotler, â€Å"An organizations Task is to determine the needs, wants and interests of the target markets and to deliver the desired satisfactions more effectively and efficiently than its competitors in a way that preserves or enhances the consumers and the societys Well-Being.† Thus we see that organizations do have a responsibility towards society, apart from achieving their individual profit targets. An organization can exhibit two levels of social responsibility: Level One à   Being socially responsible is a business philosophy Level Two à   The advertiser is engaged in Pro-social Messaging An organization also exhibits different approaches to social responsibility: Obstructionist Stance à   Organization does as little as possible i.e. exhibits a low degree of social responsibility Defensive Stance à   Organization does only what is legally required Accommodative Stance à   Organization meets legal ethical requirements and sometimes also goes beyond what is required Proactive Stance à   Organization seeks opportunities to be socially responsible i.e. exhibits a high degree of social responsibility There are also different levels of Self Regulation that are often seen in organizations: Self-Discipline à   An organization develops, uses and enforces the norms by itself Pure Self Regulation à   The industry is the one which develops, uses and enforces norms Co-Opted Self Regulation à   Industry voluntarily involves non-industry people in the development, application and enforcement of norms UNETHICAL ADVERTISING ON THE INTERNET http://www.rubak.com/article.cfm?ID=13 CONCLUSION Thus, we have seen the various types of advertisements that fall under the purview of unethical advertising, and have also seen the far reaching effects of the circumvention of ethics and morals on the society at large. Wherever freedom of speech and communication exists, it is then largely up to the advertisers themselves in order to ensure that ethically responsible practices are being conducted in their profession. Besides avoiding abuses and falling out of line with the ethical dimension of advertising, the responsible advertiser should also make it a point to undertake the repair and the harm sometimes caused by advertising. Since unethical practices have become commonplace, conscientious advertisers must take it upon themselves to make significant personal sacrifices in order to correct them. However, people who want to do things that are morally right must be prepared to suffer loss and also at times personal injury, rather than doing what is wrong. This does not mean that adv ertising, as we know of it today, be eliminated from the contemporary world. Advertising is an integral element in modern day society, especially with regards to the functioning of a market economy, which is becoming more and more widespread. Moreover, as described in the report earlier, advertising can, and often does play a fairly constructive role in the exchange of information, economic growth, and the ideas, and also in the fostering of solidarity among groups as well as individuals. Despite this, we must keep in mind, that it can als