Pathos, Ethos, and Logos Essay Example | Topics and Well Written Essays - 500 words

Pathos, Ethos, and Logos - Essay Example In his letter, Jefferson uses Pathos, Ethos, and Logos to argue his point of view. This is a strong, well-written letter. Pathos is used by pointing out the millions of trafficked humans. Ethos is used by Jefferson’s reference to his belonging to the Human Rights Watch. Logos is used by appealing to specific problems like the lack of statistics and definitions. This letter is impressive mostly on the Ethos and Logos to persuade the reader to understand his point of views. Jefferson makes the reader feel angry and disappointed by the lack of research and measures done by the United States when some countries fail to address trafficking. â€Å"Trafficking is a blatant violation of human rights and is almost universally condemned, yet many countries are failing to address this problem seriously† (Jefferson). He creates emotion to the readers, so they can get the message he wants to share. This is an appeal through Pathos. Jefferson does not show real anger in his letter because it was written for the Secretary of State, so due respect must be given. This is the lack of Pathos from Jefferson’s letter. Although the reader can feel the anger and disappointment, it is not clear enough. One or two sentences appeal to the Pathos, but mostly logos and ethos were used. An example of one sentence is as follows, â€Å"trafficking is a widespread human rights violation that threatens the lives, health, dignity, and security of millions of people thr oughout the world, with women and children suffering the brunt of the abuses† (Jefferson). Despite this plea, Jefferson does not use many others. It seems that Jefferson was relying on Powell’s knowledge on the subject, not his emotions. Although Jefferson’s letter has lack of emotion, the credibility of his letter is really impressive. He used Ethos to strengthen his argument. Frequently Jefferson refers to Human Rights Watch when stating a request or opinion instead of asserting it on his

DBQ Essay Essay Example for Free

DBQ Essay Essay Throughout history, trade has influenced civilizations by expanding religions, spreading new products or ideas, and through transmission of diseases. As civilizations began trading more with other civilizations, trade networks were setup. Traders needed a safe route to get to cities in order to trade. With trade networks such as the silk roads, traders had a way to get from Europe to China to trade goods. With more and more people trading because of trade networks, there were both intentional and unintentional effects of trade. The spread of religion was heavily influenced by trade. Documents 2, and the both support this. The documents show that as people met in city markets, traders did not only trade inventions and products with another. Religious practices, cultures, and traditions were also spread. Document 2 shows that because of trade, religions such as Islam spread from Africa to as far as China in the east. Other religions such as Christianity and Buddhism were also spread. In Document 3, it shows that traders who came to the Swahili Coast to trade stayed there for a couple of months before returning home. Because of this, the traders would share their cultures, languages and religions with the native people who lived there. Over time, trade had a lasting effect on the Swahili Coast. The Swahili language today has some Arabic and Indian words in the language. Most people who are Swahili today also practice Islam as their religion. This would all never have been possible if it weren’t for the trade networks of the Swahili Coast or the Silk Roads. Aside from the spread of religion, trade also helped new ideas and products spread throughout the world. Documents 1,4,5 and 6 all show that throughout the world, many different products and ideas were spread because of trade. Document 1 shows Mediterranean trade being first controlled by Phoenicians and Greeks. The map in the document shows major products such as tin being traded between Greek and Phoenician colonies. Document 4 is a quote, it is implied that this Is coming from someone living in Europe during the Commercial Revolution. The person states that as food supplies increased in Europe, trade also began to increase. More goods were being created and traded all over Europe including, cloth, food, and leather. Towns would hold fairs every year for the trading of these goods. As trade increased, methods of getting cash and loans were developed. Banks were established by Christians and this all became the Commercial Revolution. Documents 5 and 6 further show how trade brought products from different civilizations all around the world. The Columbian Exchange in Document 6 shows how products from the Old World were brought to the New World. Some examples of these products include horses, bananas, black eye peas and beef. Document 5 shows how Marco Polo brought new ideas from China back home to Europe such as how to use coal for heat. While trade helped spread new ideas and products throughout the world, so did deadly diseases. Documents 6 and 7 both show how trade spread disease from one civilization to another. With the Columbian exchange in Document 6, deadly illnesses spread from the Old World to the New World. Disease killed off many indigenous people in the new world and would also enable conquerors from countries such as Spain to gain the upper hand in colonizing and conquering indigenous populations. Document 7 is a political cartoon. It is from the point of view of someone who is against globalization. The cartoon shows an army conquering an indigenous tribe. The members of the tribe all look very fearful and seem to have been forced out of their homes. The army who is conquering all has symbolism representing American culture and ideas. Although this document is biased towards the U.S, it does show the negative effects that trade can have on an indigenous population. These documents all show that trade had many lasting intentional and unintentional consequences on the many civilizations of the world. These include the expansion of religion, the spread of new ideas and products, as well as the transmission of deadly diseases. A document that would have been helpful in further analyzing the unintentional effects of trade would be one from the perspective of the civilization conquering the indigenous people. Overall however, these documents still show that because of trade, new  ideas, cultures and traditions have been spread throughout the world.

Ethical issues in advertising

Ethical issues in advertising ETHICAL ISSUES IN ADVERTISING INTRODUCTION Human beings create a number of different worlds. One of the worlds that human beings have created is the world of money, trade, commodities and exchange. To an outsider, this often feels like a world full of beauty and ugliness in equal proportions messy, flashy, exotic and sometimes even scary. Advertisers are often so engrossed with the nitty-gritty of the profession and dealing with as well as outsmarting competition, that they are unable to observe and comprehend this phenomenon. The business arena can be viewed as the world of buyers and sellers, producers and consumers, bosses and workers, a world of money. It is in effect nothing less than an ontological category – A Way of Being. It is not accidental to who we are, but rather, it defines the way we relate to each other as well as to the world around us. However, we must realise that it is not the be-all and end-all, and that there are other ways of Being; the most fundamental of these being Ethics. As per Geoffrey Klempner, Ethics is defined by an â€Å"I-thou† relationship as follows: â€Å"When I engage another person in moral dialogue, there are not two parallel processes of practical deliberation going on, his and mine, but only one. â€Å" This is in clear contrast with the case of a dialogue between traders or politicians, where each is privately deliberating as to how to gain the upper hand. In the former case, one is already committed to the practical consequences of agreement, and of doing the action which by the combined light of both the parties valuational perspective, is seen as the thing to be done. Human beings can belong to more than one world, or even move between worlds. We live in the marketplace and also outside of it. We can either play the various roles assigned to us in the game, or we can step outside of our economic personae and observe ourselves from an ethical point of view. Geoffrey Klempner has put forward three propositions as a prolegomenon to a philosophy for business: Business and commerce take place in a frame, in an arena defined by unwritten rules Normalethics is suspended within the business arena The aim of a philosophy for a business is to understand the rules that define the business arena, i.e. to grasp from an ethical perspective, as tohow business is possible When we claim that in the business world normal ethics is suspended, we do not deny the validity of rules of conduct, such as honesty and fairness. Without these universal rules and these values, the game could not be played. However, these obligations do fall far short of the demands of ethics. Advertising plays a major role in consumer marketing. It enables companies to meet their communication as well as other marketing objectives. Advertising is typically used to inform, persuade, and remind consumers. More importantly, it reinforces their attitudes and perceptions. For decades, advertising has been a target of criticism. It has been hailed as an engine of free market economy, a capitalistic virtue, as, and as a promoter of consumer welfare. On the other hand, its detractors accuse it of an array of sins ranging from sexism to deceit and manipulation, as an economic waste to purveying of harmful products, from triviality to moral and intellectual pollution (Mittal, 1994). Many see advertising as a threat to the self realization and to the cultural identity of the developing countries, since: It brings to many people alien ethical values It may deviate consumer demands in the developing countries to areas which might inhibit development priorities It affects and can also often deform ways of life and lifestyles(Mac Bride, 1980) Advertising is considered unethical in the following scenarios: It degrades the rivals product or a substitute product It gives misguiding information/false information It conceals information that vitally affects human life (e.g. Side effects of drugs) It makes exaggerated claims It is obscene or immoral or is against the broad national interest Even though comparative advertising may be considered legal and given the fact that its widespread use may have granted it acceptance, the debate on whether it is ethical or not, still continues to rage. There is however no unanimity or common ground among advertising professionals and marketing clients with regards to such questionable practices. However, all of them agree to this one aspect, that while considering the question of unethical practices, the focus needs to be to safeguard the interest of buyers at the micro level and of the society at the macro level, since their satisfaction remains the key to marketing success. The criticism has not been limited only to its intended effects on society, but also extends to its unintended effects. Most of the criticism has come from the elite observers of society. In contrast to this however, the general public has historically viewed advertising in a much more positive way. Criticisms of advertising have generally originated from the highest socio-economic classes. Since the earliest days of what now entails the modern marketing era and before, lower and middle class people have historically been more positive towards advertising. (Bauer Greyser, 1968; Fullerton Nevett, 1986; Steiner, 1976; Zanot, 1984). In India, we are still unaware of the extent to which these intellectual criticisms reflect the more widely held consumer beliefs and attitudes. To understand the viewpoints and opinions of the Indian public, we must examine as to how advertising is perceived in terms of its economic, social and ethical impacts. BENEFITS OF ADVERTISING Advertising is omnipresent in todays world, with a large proportion of human and also material resources are devoted to the field of advertising. Advertising has a number of benefits, which we can classify under the following heads: Economic Benefits of Advertising Advertising plays a very important role in the process by which an economic system is guided by moral norms and is responsive to the common good that contributes to human development. It is an essential part of the functioning of the modern market economies, which exist, or are emerging in many different parts of the world as well as those which seem to be the most efficient instrument for effective utilization of resources and also for effectively responding to the needs of different socio-economic kinds. Benefits of Political Advertising As a free and a responsible media, in a democratic system, it helps to counteract the tendencies towards monopolization of power on the part of oligarchies and also the special interests. Thus, political advertising can make a significant contribution by informing people about the policy proposals and the ideas of parties and their candidates, also including new candidates who were hitherto unknown to the public. Cultural Benefits of Advertising Advertisers have the opportunity to exert a strong influence on decisions pertaining to media content. They do so by supporting the material of excellent aesthetic, intellectual as well as moral quality that is presented with the greater interest of the public, and is particularly done by encouraging and making it possible for media presentations to be oriented towards those minorities whose needs go unnoticed and thus un-served. Moral and Religious Benefits of Advertising It has often been seen, that benevolent social institutions, including institutions of a religious nature, make in-depth use of advertising in order to communicate their messages. These may be messages of faith, messages of patriotism, messages of tolerance, or even messages of compassion and neighbourly service. The advertised messages may be those of charity towards the needy, messages concerning health and education, as well as constructive and helpful messages that not only educate, but also motivate people in a variety of ways. High involvement in all aspects of media-related activities, including advertising, has today become an essential part of a highly comprehensive pastoral strategy. ETHICS IN ADVERTISING Advertisings visible social role makes it a target for criticism. Some of todays customers believe that a great deal of advertising is unethical because: It adds to the price of the products It is untruthful It tricks people It targets vulnerable people Numerous advertising-related issues are often left to the discretion of the advertisers and are based on ethical concerns: Advocacy à   Advertising tries to persuade the audience to do something that is not correct. It is not objective or neutral. Accuracy à   Subtle messages trouble critics, especially when aimed at groups such as children, the elderly or the disabled. Acquisitiveness à   Consumers are continually persuaded that they continually need more and more new products. However, consumers make the final decision. ETHICAL ISSUES PREVELANT IN ADVERTISING Even though a section of the media and the public lambasted the advertisers and the advertising agencies for the falling scores of decency and taste in advertising, such advertisements raged on and they have now become the order of the day. Brands that were far-fetched from carnality have started showing all-consuming lust in their advertisements. This trend is prevalent in India as well. It began when on 23rd July 1995, a Mumbai tabloid published a photograph of an advertisement for Tuff shoes that showed models Milind Soman and Madhu Sapre, posing in the nude with a python wrapped around them, just about covering the vitals. The protests and controversy dragged on for a long time. The nation pooh-poohed the audacity of the couple, while the advertisement agencies defended their creative rights. The slogan of advertisers now-a-days is â€Å"Love it. Or Hate it. Or think it is offensive. But you have to notice it.† Advertising is largely criticized since selling carries a stigma. Centuries ago, Anacharis had said, the market is a place set aside where men may deceive each other†. Even to this date despite the significant rise in consumerism and despite the efforts to counter market deception, buyers are still gullible and are not particularly on the guard against deception. Under intense competition and declining profits, the perspective of organizations shifts from what is best for the society in the long run, to what is best for the company in the short-run. The advertisers claim that ethics are fine for the secure however all the slipping that a company needs is the desire for a greater market share. Since advertising pertains to a large audience, it belongs refers to the 4th quadrant of the grid shown below. Thus, the question to be asked by advertisers is, â€Å"What makes a good society?† Advertising thus must address the most controversial, collective level welfare issues. ADVERTISING AREAS THAT COME UNDER THE SCRUTINY OF ETHICS Advertising ethics affects both the practice of our lives and of business, in subtle as well as prominent ways. Ethics in advertisements concern us all in one way or the other. The areas under the scrutiny of the critics are: TYPES OF ADVERTISEMENTS For sex related products Instead of generating awareness among people about the necessity of safe sex and the benefits of birth control, condom advertisements continue to intrigue the audience and especially the youth with the unique feel that it has to offer. E.g. Moods Condoms For health care and professional services The slimming centres which promise miraculous weight reduction and the cosmetic surgery clinics which assure a permanent solution to all beauty problems. E.g. VLCC Slimming Centre For vices with fatal effects Tobacco chewing ads Commercials of alcoholic beverages that tempt the non-alcoholics to have a sip Gambling In early 2001, the Government of India announced that it would table a bill banning the tobacco companies from advertising their products and from sponsoring sports and cultural events. This example brings to the fore both the commercial and ethical dimensions of such a ban. It helps us to understand the role of ethics in a business decision and to understand where to draw the line in making decisions, which involve both ethical and commercial considerations. The element of social responsiveness as well as social responsibility attached to a business ethics dimension results in corporate strategy or even in formulating a business policy. Thus, we see that the connotation of ethics goes beyond the illegal acts of professional managers or even entrepreneurs. It covers the entire gamut of business operation, including ethics in advertising. PUFFERY Puffery refers to the exaggerated claim of a products superiority or it could also be the use of subjective/vague statements that may not be true in the literary sense. The Uniform Commercial Code is responsible for standardizing sales and business practices throughout the U.S. It makes a distinction between puffery as well as any specific or quantifiable statement about the product quality or the performance that constitutes an â€Å"express warranty.† For example, a diner advertisement promoting what it claims to be the worlds best cup of coffee would classify as puffery. Such a claim would be almost impossible to substantiate, and no reasonable consumer would fall for it and take such an exaggeration at its face value. Puffery often makes use of the superlative form of a word, like best or greatest. Puffery might also at times exaggerate the advertised effects of a particular product. SUBLIMINAL ADVERTISING One that is transferred in such a way that the receiver is not consciously aware of receiving it. Subliminal means something that registers below the level of the conscious human mind. The brain perceives all the information in theory however the mind does not interpret the information for a meaning. Numerous studies indicate that quite often, we actually do perceive information at the subliminal level. A good example would be as to how often one would notice when the speedometer in the car is about to roll over to a bunch of zeroes. One doesnt consciously notice the mileage on the car ever so often, but the zeroing does make us pay attention. While driving to work, how many cars do we pass? What makes and models were they a part of? The only ones that we paid particular attention to were most probably the really neat cars or those cars which were driven by the people we recognize. If we notice something consciously, then it ceases to be subliminal anymore. Inserting subliminal messages in advertisements is an inherently misleading action. It involves an attempt to manipulate the thinking of a person, without the person even realizing it. The West has seen a considerable number of subliminal advertisements and related hullabaloos. This is primarily because the advertisement, marketing and the regulating media themselves have been quite active while raising such issues. During the US Presidential elections of the year 2000, it was found that a political advertisement for the candidature of George W. Bush subliminally flashed the word RATS while criticizing candidate Al Gores plan for prescription medicine. While the ad maker was prompt in denying that the quickly flashed word was in fact a subliminal message designed to sling mud at Gore, a large number of people, however, had concluded that RATS was indeed inserted with the surreptitious intention of subliminally causing the viewers to associate Al Gore with vermin. The questionable wo rd appeared on the screen only for a microsecond, thus passing by so fast that it was almost not recognizable to the conscious mind, especially when the mind was already passively lulled by television. As per the theory of subliminal advertising, the image would, actually register in the viewers subconscious mind, thus causing the viewer to negatively associate candidate Al Gore with a rat/rodent. TYPES OF APPEALS IN ADVERTISEMENTS Use of questionable appeals The advertisements that bank on negative appeal and fear like neighbours envy, feud, jealousy etc. are part of this category. Nimbus Neo Sports (Neo) had bagged the telecast rights for the India-West Indies and also the India-Sri Lanka series to be held in India. In January 2007, an ad campaign was launched by Nimbus with the pay-off line being Its tough being a West Indian in India. One of the advertisements in this series showed a West Indian desperately searching for some water to quench his thirst, as his palette is unable to handle the spicy Indian food. However, the Indians put their dirty fingers and their dentures into the water in order to deny him from having a drink. Another advertisement showed a West Indian couple along with an Indian boatman, on a boat-ride. On reaching the centre of the deep lake, the boatman throws the oars into the lake and then disrobes; giving the impression that he would assault the girl. Then, he jumps into the lake leaving the distraught couple stuck in the middle of the lake. Media experts have opined that what according to Nimbus was a creative way of showcasing the competitive spirit in India, as well as creating hype around its new sports channel, had actually trod the fine line between creative and unconventional advertising and respecting the ethical sensibilities of the people. It was felt by some critics that the two advertisements that were shown in the campaign, were in bad taste and also was offensive, since it showed people being mistreated, on the basis of colour/nationality. The advertisements were also criticized for showing Indians in bad light as India has always been known for its hospitality. Stereotypical appeals This includes sexual or racial stereotyping. Advertisements that imply that a woman, whether in the kitchen or in the boardroom, must look sensuous and inviting under any given circumstances, is an apt example of advertisements creating stereotypes. The fairness creams are also responsible for stereotyping the dusky women as being socially less desired for marriage. Other stereotypes that are often portrayed and concretized through advertisements are: Racial Ethnic Stereotypes Senior Citizens Gay Lesbian Consumers LARGER EFFECTS ON THE SOCIETY Given their wide reach and influence on the audience, we must realise that advertisements have significant impact on society in the long run: Value formation Advertisements are responsible for moulding society and the material wants of the people. The advertisements which display scantily clad female models in effect commoditize women. Moreover, the deluge of advertisements that increase ones propensity of consumption makes one feel that it is essential to possess a certain commodity in order to show that one belongs to a particular section (generally, higher echelon) of the society. Media content This refers to the information content of advertisements. Those advertisements which suggest the usage of preserved food items without even the slightest mention of the fact that many of the preservatives used have been proved to have carcinogenic effects are part of this category. Use of deception The advertisements of brands which conceal their negative aspects are included in this category. An example of this is the advertisements of cosmetics which say nothing at all about the long-term effects of using their products on a regular basis. Also, the advertisements of various educational institutes that wrongly claim to provide 100 percent placement to their students fall into this category. Advertisements targeting children and adolescents The advertisements that target the vulnerability of the adolescents and the children result in the creation of role models whom these kids are expected to emulate. This in turn shapes their dreams and aspirations in a truly unbecoming way. ADVERTISERS CONCERN Voice/Tone of the advertisement Comparative advertisements that thrive on inflicting vitriolic attacks on rivals are an example of this category. Copying of ideas and plagiarising of advertisements in the ad world is another such menace. Impediments to research on Ethics in Advertising There exist certain impediments to research on advertising ethics: Lack of practitioner interest Research is often impeded by the inapplicability of published findings to the business operations. Another reason for the same might be the disinterest of corporations in sponsoring research on advertising ethics as also is the funding constraint that cause researchers to rely only on a convenience sample. Lack of sound measures and framework Research is also impeded by a lack of psychometrically sound measurement scales and also a lack of theoretical frameworks in the field of advertising/marketing. Lack of relevant theories in related disciplines Research is also sometimes hampered by theoretical shortcomings in the fields of psychology, sociology, anthropology, management, philosophy and advertising/ marketing. Lack of academic interest Research is often impeded by the lack of a journal editor and the difficulty that researchers face when trying to relate ethical issues to the traditional advertising issues. Why be ethical? During the 83rd Annual Management Conference of the American Association of Advertising Agencies, Keith Reinhardt, the Chairman and the Chief Executive of the US $15-billion company DDB Worldwide Communications Group, quoted the legendary co-founder of DDB, Bill Bernbach: All of us who professionally use the mass media are the shapers of the society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level. It might be misconstrued that Reinhad is against the edgy and the unconventional advertising means, however, that is not the case. He is against prurient sex, filthy humour and violence in advertisements. By making a success story out of the advertisements that are offensive to public decency, the message being put forth is disturbingly clear: the more rude and shocking you can be, the more successful you will be in advertising your product. Moreover, such advertisements send out faulty signals to the youngsters who represent and shape the future of our society. The people to blame for this are young creative directors who take pride in their eccentric thought process. Not only this, but the advertising industry also encourages this through machineries from Cannes to Clios that help place such creations on the pedestal. Passion is, without doubt, the most important ingredient in creative achievement. However, its flame need not necessarily leap for bullets, obscenity and falsehoods alone. It is essential to reinforce the virtue of positive passion in todays advertising world. It is imperative that ethics is a part of advertising, since we have a duty to live a good and fulfilling moral life. This duty is equally applicable to our business lives as well as our private lives. Marketing professionals also know that strong ethics do bring in good business. REGULATORY FACTORS AFFECTING ADVERTISING LEGISLATION The Federal Trade Commissions main focus regarding advertising is to identify and eliminate advertisements that are deceptive or those that mislead the consumer. The key areas of concern in this regard are: Deception The current policy on deception contains three basic elements: Where there is omission, practice or representation, there must be a high probability that it will mislead the consumer A â€Å"reasonable customers† perspective is used to judge deception The deception must lead to material injury As is evident from these basic elements, deception, in most cases becomes difficult to prove. Thus, even though an advertisement might be indulging in deceptive practices that do not strictly fall under the purview of the above mentioned elements, it cannot be prohibited. Reasonable basis for making a claim The reasonability of a claim is decided on a case-by-case basis. The following factors are taken into consideration in this regard: Type specificity of the claim made Type of product Possible consequence of the false claim The degree of reliance by consumers on the claim made The type and accessibility of the evidence available for making the claim Comparative Advertising Comparative advertising refers to an advertisement in which a particular product/service mentions the name of the competitor for the purpose of showing why the competitor is inferior to the product which is naming it. Comparative advertising by companies are on some occasions used to put down products of rival firms, without any basis or facts. This leads to unhealthy competition in the marketplace. Comparative advertising is considered deceptive unless: Comparisons made are based on facts The differences that are being advertised are statistically significant The comparisons made involve meaningful issues The comparisons are made to meaningful competitors In the 1980s during the period that has been now referred to as thecola wars,the soft drinkmanufacturerPepsiran a series of advertisements in which t showed people caught on hidden camera, and administered a blind taste test, chose Pepsi over arch rivalCoca-Cola. Endorsements An endorser or a testimonial refers to any advertising message that consumers believe reflects the opinions, beliefs or experiences of an individual, a group, or an institution. Endorsers must: Be qualified by experience or training to make judgements They must actually use the product SOCIAL RESPONSIBILITY As per Phillip Kotler, â€Å"An organizations Task is to determine the needs, wants and interests of the target markets and to deliver the desired satisfactions more effectively and efficiently than its competitors in a way that preserves or enhances the consumers and the societys Well-Being.† Thus we see that organizations do have a responsibility towards society, apart from achieving their individual profit targets. An organization can exhibit two levels of social responsibility: Level One à   Being socially responsible is a business philosophy Level Two à   The advertiser is engaged in Pro-social Messaging An organization also exhibits different approaches to social responsibility: Obstructionist Stance à   Organization does as little as possible i.e. exhibits a low degree of social responsibility Defensive Stance à   Organization does only what is legally required Accommodative Stance à   Organization meets legal ethical requirements and sometimes also goes beyond what is required Proactive Stance à   Organization seeks opportunities to be socially responsible i.e. exhibits a high degree of social responsibility There are also different levels of Self Regulation that are often seen in organizations: Self-Discipline à   An organization develops, uses and enforces the norms by itself Pure Self Regulation à   The industry is the one which develops, uses and enforces norms Co-Opted Self Regulation à   Industry voluntarily involves non-industry people in the development, application and enforcement of norms UNETHICAL ADVERTISING ON THE INTERNET http://www.rubak.com/article.cfm?ID=13 CONCLUSION Thus, we have seen the various types of advertisements that fall under the purview of unethical advertising, and have also seen the far reaching effects of the circumvention of ethics and morals on the society at large. Wherever freedom of speech and communication exists, it is then largely up to the advertisers themselves in order to ensure that ethically responsible practices are being conducted in their profession. Besides avoiding abuses and falling out of line with the ethical dimension of advertising, the responsible advertiser should also make it a point to undertake the repair and the harm sometimes caused by advertising. Since unethical practices have become commonplace, conscientious advertisers must take it upon themselves to make significant personal sacrifices in order to correct them. However, people who want to do things that are morally right must be prepared to suffer loss and also at times personal injury, rather than doing what is wrong. This does not mean that adv ertising, as we know of it today, be eliminated from the contemporary world. Advertising is an integral element in modern day society, especially with regards to the functioning of a market economy, which is becoming more and more widespread. Moreover, as described in the report earlier, advertising can, and often does play a fairly constructive role in the exchange of information, economic growth, and the ideas, and also in the fostering of solidarity among groups as well as individuals. Despite this, we must keep in mind, that it can als

Censorship in the Classroom Essays -- Censorship Essays

Sex. Politics. Religion. The big three: a work of literature is often considered controversial because of its statement about or use of these topics. What makes these and other areas so touchy in the classroom? Why do some parents and concerned community members want controversial materials out of the classroom? In this look at the language of censorship, we must first define censorship, who does the censoring, and why. These will be the first three spotlights for looking at the language of censorship. Then, we will look at how teachers, especially teachers of literature and the language arts are affected by censorship. Finally, we will preview how censorship can be taught in the classroom, to prevent some of tomorrow's censorship cases. "I never knew a girl who was ruined by a book." * James Walker (Quotations, 1997, 2). When I was in elementary school, I read every Judy Blume book I could get my hands on. I cried through three readings of Katherine Paterson's Bridge to Terribithia and scared myself with every Stephen King novel I could finish. In junior high and high school, we were taught Huckleberry Finn and Tom Sawyer, The Hobbit and Sounder, and My Brother Sam Is Dead, along with the classics. None of these books ruined my innocence. When I was date-raped the summer I was sixteen -- that ruined my innocence. Since then, I read that Maya Angelou's novel I Know Why the Caged Bird Sings has been censored because the rape of eight-year-old Ritie by her mother's boyfriend, Mr. Freeman, is too "pornographic." In Moulton, Alabama, the novel was banned in December, 1995, after the superintendent said, "'When it goes into describing sex organs and describing the pain and actual act of rape, I... ...Dr. Sara. "How the Mind of a Censor Works: the Psychology of Censorship." School Library Journal, January 1996, p. 23-27. Foerstel, Herbert. Banned in the USA: A Reference Guide to Book Censorship in Schools and Public Libraries. West Port, Conn.: Greenwood Press, 1994. p. 135- 213. Noll, Elizabeth. "The Ripple Effect of Censorship: Silencing in the Classroom." Young Adult Lit: A Contemporary Reader. Ed. Dr. Jeffrey S. Copeland. Needham Heights, Mass.: Simon and Schuster Custom Publishing, 1997, p. 199-204. "Quotations on Censorship." Online. Internet. 2 Dec. 1997. Accessible at: http://www.booksatoz.com/censorship/quote.htm. Rossuck, Jennifer. "Banned Books: A Study of Censorship." The English Journal 86.2 (1997): 67-70. Webster's Encyclopedic Unabridged Dictionary of the English Language. New York: Portland House Press, 1989. Â  

High Taxes in Canada Essay -- essays research papers

Why The Taxes Are So High In Canada   Ã‚  Ã‚  Ã‚  Ã‚  Every government gets the budget from the taxes, and those taxes are collected from people who live in the country and enjoy the benefit and welfare that provided by the government. Therefore, every citizen in every country has to pay taxes, no matter what products or services they purchase. Some countries have heavy taxation, such as Swiss, Japan, and Canada. People always complain about heavy taxation, especially when the one who live in heavy taxation place. A government can tax its citizens directly and it can tax the property they own. There are many kinds of taxes, for example, personal income tax, foreign income tax, property tax, good and service tax, and business tax . .etc. However, people have to look thing on the other side, when they complained about heavy taxation. Most of heavy taxation countries have a better welfare system than others, like Swiss and Canada. There are so many welfare in Canada, and the residents of Canada have to pay higher taxes to government than any other countries. Then government can find the way to balance the high budget. First, Canadian government provides unemployment insurance to all Canadian. This welfare is very important for every one, especially when people lose the job and have to live on. They can get the pay-cheque from government until they find the job. Every-time, people get the job, they have to pay 5% of their salary for unemployment insurance. Unemplo...

False Memory Syndrome And The Brain Essay -- Neurological Biology Essa

False Memory Syndrome And The Brain In the mid-nineties, a sniper's hammering shots echoed through an American playground. Several children were killed and many injured. A 1998 study of the 133 children who attended the school by psychologists Dr. Robert Pynoos and Dr. Karim Nader, experts on Post-Traumatic Stress Disorder among children, yielded a very bizarre discovery. Some of the children who were not on the schools grounds that day obstinately swore they had very vivid personal recollections of the attack happening (1). The children were not exaggerating, or playing make-believe. They were adamant about the fact that they were indeed there, and that they saw the attack as it was occuring. Why would these children remember something so harrowing if they didn't actually experience it? What kind of trick was their brain playing on them? Why did it happen? False Memory Syndrome (FMS) is a condition in which a person's identity and interpersonal relationships are centered on a memory of traumatic experience which is actually false, but in which the person is strongly convinced (2). When considering FMS, it's best to remember that all individuals are prone to creating false memories. A common experiment in Introduction to Psychology courses include a test similar to this one: Look at this list of words and try to memorize them: sharp thread sting eye pinch sew thin mend After a few seconds, the students will be asked to recall these words, and are asked the following questions: Was the word "needle" on the list? Was it near the top? The majority of the class will vehemently agree that needle was, in fact, on the list. And not only that, it was actually quite close to being the first word. Some will attest to havin... ... memories", implant unhealthy and false ideas into the brains of their patients that havoc ensues. References 1)Recovered Memory Therapy and False Memory Syndrome, Recent Legal and Investigative Trends by Dr. John Hochman, M.D. http://www.pimall.com/nais/n.memory.html 2) Memory and Reality: Website of the False Memory Syndrome Foundation http://www.fmsfonline.org/ 3) BodytalkMagazine.com How Memory Works http://www.bodytalkmagazine.com/how%20memory%20works.htm 4) The Skeptic's Dictionary False Memory http://skepdic.com/falsememory.html 5) Salon.com Health and Body - The Story of Valerie Jenks http://www.salon.com/health/feature/1999/12/22/false_memory/ 6) How Memory Really Works Freud's Notion of Repressed Memory http://www.skeptic.com/memory/ 7) FAQ for the False Memory Syndrome Foundation http://www.fmsfonline.org/fmsffaq.html

Boo Radley and Scout

Name: Alliah Turner Date: 12-16-12 Period: 3 The Relationship Between Arthur (Boo) Radley and Jean Louise (Scout) Finch In To Kill a Mockingbird, written by Harper Lee, Scout is an educated six year old child who is very mature for her age. Despite her capability to understand things that most six year can not, she is a bit curious. That curiosity can be viewed as rude and or childish. She is curious about Boo Radley, as to why he never comes out of his house. Scout and her brother, Jem, try to come up with ways to getBoo to come out of his house. This type of behavior can be as rude to others but to them they believe that they are doing a kindness by bringing him outside and enjoying the beauty of the world. Throughout the book their relationship progresses and the children learn that you do not know a person until you see them for the first time. Arthur (Boo) Radley was locked in his house for 15 years and has never been seen by outsiders. Rumors say that he wander the streets of M aycomb in the middle of the night and eats squirrels and possums.One time Boo Radley was cutting newspapers and when his father walk by he stabbed him in the legs, and resumed in cutting his newspaper like nothing happened. The Radley place is viewed like a haunted house in the story, but it is all not true, Atticus teaches his children to not judge anyone unless you â€Å"walk into their shoes†. (Lee 279) The children believe all of the rumors they have heard about Boo Radley. They even start to make some of their own inferences about him based on what they have heard. These feelings about BooRadley start to change when the children begin to find presents in a knothole out side of the Radley place. They figured that they were from Boo Radley. It was a way for him to show them that he wants to be their friend. The children do not realize this until later and then want to thank him by inviting him out for ice cream. They were caught by Atticus and he told him to stop pestering Mr. Radley. On Halloween night, as Jem and Scout were walking home from the school play, they felt as if they were being followed.Scout thought that it might be Cecil Jacobs since he tried to scare her earlier. As it turns out, it was Bob Ewell. Still angered by Atticus's attempts at making him look like a fool, he tried to murder Scout and Jem. Jem has fallen unconsciencely and has broken his arm, leaving Scout to defend for herself. When scout thought that she was going to die, something mysterious had happened. She had realized that she had a savior, but she was not sure on who it was. The next thing she saw was a man carrying Jem home and Bob Ewell dead with a knife in his ribs.When she returned home, Jem was in the bed resting when Atticus told scout that there is someone that she needs to meet. It was Boo Radley, the man she feared the most had saved her life. At that moment Scout is no longer afraid, and treats Boo as an equal. She knows he saved her life and Jem's life, and looks upon him with respect. The power of this moment brings Scout to tears, but, as always, she handles herself with maturity beyond her age. When Atticus found out that Bob Ewell was dead he said â€Å"There's a black boy dead or no reason, and the man responsible for it's dead. Let the dead bury the dead this time†¦. †. (Lee 278) In a sense, one could look at Arthur â€Å"Boo† Radley as the symbol of this novel, the mockingbird. He never really harmed anyone, he just stays inside leaving the people of Maycomb at peace. Scout says that Mr. Arthur is like a mockingbird because telling everyone that he is the mockingbird is like killing him from the inside. It would give him publicity and a person like boo, that is shy, would feel scared from all of it. So it would be like killing a mockingbird.