Marketing plan Essay Example | Topics and Well Written Essays - 1500 words - 1

Marketing plan - Essay ExampleIt presses towards creating resources that earn it a global reputation.Haier group in the main manufactures appliances that are used in homes. They are manufactured to meet quality needs of customers all over the world. Heir classifies its products into four white, brown, client solution fear and manufacturing groups equipment components. The classification facilitates departmentation and focus in the company. The white products include refrigerators, water heaters, washing machines, air conditioners and kitchen appliances. Brown products include computers, mobile phones and colored goggle box sets. Client solution business products involve medical equipment, interior kitchen decoration, integrated kitchen, intelligent home appliances and central air conditioners. Manufacturing group equipment component include electronic control integration and metal and plastic product plate production line. To increase their grocery, the products will have their q uality increased and manufactured in technologically competitive way in order to attract customers.In the year 2008, Haier was in command of 30% of Chinas local electronic market of its products. The company aims at getting the market share to over 50%. The product air conditioners market in the same year was 145, way downstairs that of its competitor named Media and Gee that was 47%. The company has divided China into five sections of the market in order to encapable it win over the competitors. The products market crosswise the world are fair, facing competition from the local products. With increased products quality, the sales of the products in the target markets are expected to increase with up to 20% upon proceeding of the marketing plan (Stapleton 1982).Haier Group Company has its headquarters at Qingdao. The company has established 11976 service centers, 56 trading centers and 38000 sales offices in the areas that it distributes its products. They are able to get the prod ucts