Yahoo Hands On Case Research Paper Example | Topics and Well Written Essays - 1500 words

Yahoo Hands On Case - research Paper Examplepanies can directly communicate with the potential customers and motivate them to take unavoidable travel like making c only to a toll free number or visiting a website so that they can assist the company to raise its revenue. Companies often use filters to identify the butt joint customers so that chances of converting potential customers are high. Often a single successful sale can pay for the constitute made for the whole campaign. Hence, effective direct market placeing is a cost effective way to market the product and services to the targeted customers.Through direct marketing the company can convey all the required information regarding products and services to the target customers in a more personalised manner. The customers can clear all their doubts regarding the products and services and hence it is quite easy to inspire them. As compared to other forms of marketing, direct marketing is whiz of the most personalised and eff ective one (Baverstock, p.95). hire marketing is non equivalent to mass marketing. preferably it is more like one to one marketing process. Companies often use sophisticated form of information management tools to identify the target customers who possess specific characteristics. Direct marketing helps companies to focus on these target customers to convey the specific information. Such selective nature enhances the success rate of direct marketing (Baverstock, p.95).Direct marketing also helps companies to select the best time for arrival of sales message to the target customers. This elevate makes the process of marketing more effective (Baverstock, p.96). For example, companies often inform customers about arrival of new sight of designer clothes in their shopping malls in end of November or in early celestial latitude because this is the time people start their shopping for Christmas. Conveying relevant information to the target people at the right time is the main reason behind the success of direct marketing.Direct marketing should not be considered as a